Originally posted by c.a.m
Ricoh-Pentax has been promoting the use of their cameras in challenging environments but they don't give enough information on which to determine the risk of using the gear under various conditions.
It appears contradictory indeed, and in my opinion it is a futile type of marketing — one that is only damaging the brand.
And that is no marketing.
It is ridiculous. On one side there is loud bragging about weather sealing to attract more users by comparing Pentax sealed cameras (K-30, K-50, etc.) with cameras of similar level from the brand X and Y, and then, inside the manual that comes with that "sealed" Pentax camera, to state water damage voids the warranty.
What is even worse, same or similar statement is found in manuals of the unsealed cameras by the brand X and Y. Which can still outsell any Pentax sealed camera by a huge margin.
It is such a desperate move it is beyond ridiculous. A total waste of time and marketing money. Because in fact Pentax has nothing
truly different to offer (except from the SR technology) than any other DSLR brand,
if the warranty voids any such advantage. So what's the deal then?
AF? AF is nothing special, it's just competent and at the level as other technologies others had years ago. And the only AF worth mentioning, unfortunately, is implemented only inside one relevant camera. All others use ages old AF system.
Is there any lens advantage? In form factor, in some small range of lenses, yes. Optical quality advantage? In few lenses only. In relevant focusing performance? Not quite; most reliable lenses in the range are those still using most ancient of all focusing technologies — the screw drive, which is out of question for video use for example, or where really smooth and silent action is needed. Etc.
Many people mistakenly believe marketing is about loud, and colourful advertising of some phrases. Some babble, some picture and some price tag next to it. Or, some well-wrapped lie. Indeed, we have all come to expect that today — some form of a lie, something with a catch and immediate appeal, and with a number of asterisks explaining all big statements in small print.
No! Real marketing starts in product design rooms, and is important ingredient of product manufacture. Because it starts from users — by clearly understanding what best of users are expecting. It is the embedded quality that is able to sell itself without much babble just because of that ingredient, which is user's request. For example, Canon has taken that approach of respecting pro-user's input to design uncompromising tech that keeps their entire system in high regard. There are no coincidences in good marketing: Canon sells and Canon is no. 1 because Canon LISTENS to its users, and responds quickly and efficiently. Would Canon allow an SDM issue to drag around so long? Or pretend to be deaf about so many lenses clearly missing in the lineup? Or about inconsistent and poor flash performance? And so forth.
So if Canon has finished a university degree in quality marketing, Pentax is still in primary school. And their new tutor Ricoh, looks like a teacher barely capable of delivering a high-school entry exam without teaching his student some cheating techniques because they both believe their audience is blind and numb, and will eventually give up in requesting this or that if they keep their mouth shut.
To cut the long story short,
if they finally address the SDM issue, their sales results
will not depend on lousy WR marketing statements. Sales will soar. And
that is real marketing: fix one burning issue forever, and in turn stop wasting everybody's time by talking nonsense about a misleading one.