Originally posted by IchabodCrane
IMHO, the real question is whether the FA Ltd and D-FA lineup is big enough to launch a FF DSLR.
Short answer is no, IMHO.
To launch a FF system (not just a camera but a full "we are in it to stay" system) you need zooms:
16-35 ish (something ultra wide anyway)
24-70 f/2.8 (or similar)
70-200 f/2.8 (or similar)
and primes:
20mm
31mm
43mm
50mm f/1.4
50mm macro
77mm
100mm macro
300mm
Many of the primes are already available and with new coatings would be just fine. But without those three zooms it is not going to happen. There are a number of other lenses that should be included (like a 135-400 or a 400mm prime) but those can be added later after the launch without being an issue.
Actually looking at the list Ricoh could launch with a rather impressive list of prime lenses if they revised the line similar to what they did with the DA Limiteds. But it will take a lot of work/time to put three top quality zooms in the basket and there is no reason to release a camera that will not sell without an excellent modern zoom lens line.
And yes I know the FA*28-70 and 80-200 designs are on the shelf, but those are old, antiquated designs that incorporate power zoom making them even heavier and more complex. I don't want a re-run of 20 year old technology. That will not be good enough if they really want to play in this market.