Originally posted by Pål Jensen This is what the head of Ricoh/Pentax marketing says about FF:
"We concentrated our techs into K-3 and believe in that it never falls behind FF even after there have been a lot of comparisons between APS-C & FF. Said that, we should never betrayed loyal customers who has been investing to (note: DA) lenses. If we neglect them to launch a FF model or two to challenge the area where we are not strong, it’s going to make no sense at all."
APS will have priority....
That would make good sense if they have focused on issuing / fixing lenses and investing heavily in lens technology for the APS-C. Because cameras need good lens system and reliable tech to make sense. But they have not done that. 10 months after the K-3, and we have only one new lens introduced and half a dozen old ones with a new ring introduced before the K-3.
What kind of APS-C strategy is that?! Do they really believe HD coated old lenses are "the news" which users have been waiting for since 2011? That could have been news in 2012, or early 2013, but not a single lens in the entire 2014 as of yet?
Plus, do they really believe they will come at Photokina with a couple of recoated lenses, and one new lens, and call it a day, like Asahiman suggests? (He does not even hint another APS-C K-mount body, what to say about the FF.)
It is not just disappointing, it is highly frustrating. Something does not add up.