Originally posted by RonHendriks1966 And it's exactly that - the Argos catalogue, online sales, general stores and the like - that this camera is made for. It cannot be too expensive and maybe it will be offered straight off on a discounted "Save £££!" basis. FWIW, some friends have one of the Sony bridge cameras - an HX400 - and are delighted with it. Everything comes in a single package, It has a tilting LCD, Sweep panorama mode, can zoom in or out to allow a shot of almost anything, full HD video, and has various tricks which some find useful like like Motion Shot video - as well as GPS, wifi, NFC and an app to allow control from a smartphone. Having handled it, I'd say not bad at all. Why are DSLRs apparently unable to implement these features, in some cases at all let alone fully or well? In my friends' view the Sony's output even from a small sensor + the combo of features is very obviously better than a mobile phone's which, for them, is the key buying point. That's what they and perhaps lot of people want: all the best and latest stuff in a single package and it's got to be better than a mobile. Not everything about these cameras is crap at all though I'll admit that the Kodak/Pentax one doesn't look as if it will cover itself in glory. Tough competition here as everywhere else.