Originally posted by ChristianRock Well, you are trying to change Pentax into something they are not. Pentax, since the film days, has been a company that has very low end, plasticky products for its entry level base.
For every Apple there's a ton of failed brands like Saab and Contax, that tried to be fancy not have cheap entry level products. Even Canon and Nikon have under 100-dollars entry level cameras. Compared to that, Pentax is pretty high end now...
Those were the film days, over a decade ago. Pentax's low-end DSLR's have been sturdily built, compared with Canikon offerings. And more recently, the lower-end DSLR's have included weather-sealing, a larger brighter OVF, and IBIS. Pentax has moved away from the budget-DSLR status of a few years ago, raising lens prices (or enforcing official MSRP, however you wish to spin it) and introducing a couple premium-priced lenses.
As I stated previously, Canikon has the brand cachet to have el cheapo cameras. And Canon has a *great* history with P&S - the best history, by far.
Saab was a good car company for 60 years - 60! - with niche products. They went into bankruptcy largely due to GM's indifference, but they re-ramped production last year.
Contax died due to lack of interest from the founding/owning companies. Their story was nearly Pentax's.
Pentax is starting nearly from the ground up in the P&S world, they need to do better. They need to provide Millennials with a reason to buy, to be pulled into the Pentax orbit. This has the potential to be a good time for Pentax, because Canikon are the established brands, and Millennials are looking for something new, something to make their own. Pentax has the opportunity to be old & new at the same time, it's own unique character.