Originally posted by Macario
maybe the camera sales also was like a bubble, way too big and it has now come down to normal levels. Of course companies will complain, as they were getting used to the big bucks.
And the cameras these days are just producing excellent pictures, there is no need in upgrading every year or every other year.
And cameras are not like phones, you have to pay the full price at the counter. How many people would get a new phone every year or every other year if it didn't come with a subscription, and they had to pay it full right there, right now. Not nearly as many as they do now.
The photo industry took off into a digital Golden Age because photography using superior equipment became more accessible and the cost to purchase and develop film went into cameras and lenses instead. It was a massive shift in capital and consumer spending. What Kodak lost Canon and Nikon gained. not a bubble; a capital shift. Creative destruction.
Now the consumer has invested in the good stuff, killed P&S with the smartphone, and probably wonder why their DSLR does not talk to their iPad. The iPad does not need the DSLR, but the DSLR now really, really needs the iPad.
The Japanese camera manufacturers are at least 48 months in denial about that shift. They keep thinking people will increase the purchases of FF cameras and this will spur PC sales in kind. Uh-uh. Instead people are stalling purchases of DSLRs until they catch up with the non-PC user base which is growing phenomenally faster than both PC and camera sales. When I say DSLR I capture the entire higher-end, dedicated camera market, including touch P&Ss, DSLRs, mirrorless, etc.
BTW most of the world pays full price for their phones. Only US/Canada really subsidize phones with plans.
---------- Post added 08-08-14 at 10:42 AM ----------
Originally posted by noser
How about the effects of video?
There are both the casual consumer and higher end productions to consider, ie the erosion of the handcam market and the penetration of DSLR's as serious tools. Also are the DSLR-like cams (C100) that will fully hybridize popular functions down to the top end of the pro-DSLR market, driving sales there. Maybe not huge volume, but good margins.
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GoPro and smartphones destroyed the dedicated videocam market in less than 36 months. It has been a phenomenal collapse, even more than the P&S market.
Like P&S the market will not go away entirely but it will be structured less as a consumer device and more as a specialized niche which is where GoPro excels (though I suspect their growth curve is flattening somewhat as the gonzo crowd has mostly anted up already).
The Fuji X-series has sold less than expected. I have been told by a major chain they actually sell only OK. One of the persistent complaints about the Fuji line is lousy video.
The Japanese have a blind spot in linking engineering to consumer use. Fuji apparently does not do video well because they see that as another company's business. They do not see their company as "doing video". Pentax/Ricoh has largely been seen the same way. Take the Ricoh GR. not good video. but video is best accomplished using wider angle lenses as the GoPro success attests. So Ricoh puts out a relatively wide angle mirrorless pocket camera with a killer lens almost perfectly designed for video...yet video is poorly executed even though the sensor itself is very capable. Classic missed opportunity. Why? Because Ricoh/Pentax DNA is not that of a videocam maker. These companies have real problems re-purposing because some 62 year-old marketing guy is still in charge.