Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
10-23-2014, 11:00 PM - 1 Like   #1786
ogl
Pentaxian
ogl's Avatar

Join Date: Dec 2007
Location: Siberia
Photos: Gallery | Albums
Posts: 7,254
When a camera department has to buy a stock photo and then poorly photoshop one of their new products into that photo for a worldwide ad campaign, something is wrong.
If it's not a shortage of funds, then it is poor management.


Tom Lusk (from dpreview discussion)

10-23-2014, 11:10 PM   #1787
HYS
Veteran Member




Join Date: Mar 2013
Photos: Gallery
Posts: 306
Do you know who is the sensor manufacturer ?
I mean of K-S1.
10-23-2014, 11:26 PM   #1788
Site Supporter
Jean Poitiers's Avatar

Join Date: Apr 2011
Location: Lost in translation ...
Photos: Gallery | Albums
Posts: 16,545
QuoteOriginally posted by Smeggypants Quote
the K-S1 is really tiny isn't it? - Ricoh's badly photoshopped Email flyer. original at right
+1

Like no one would ever notice ... Merde !!!
10-23-2014, 11:37 PM   #1789
ogl
Pentaxian
ogl's Avatar

Join Date: Dec 2007
Location: Siberia
Photos: Gallery | Albums
Posts: 7,254
QuoteOriginally posted by HYS Quote
Do you know who is the sensor manufacturer ?
I mean of K-S1.
Sony, of course

10-24-2014, 04:39 PM   #1790
Veteran Member




Join Date: Mar 2009
Posts: 341
QuoteOriginally posted by Aristophanes Quote
I consider the K-S1 an intermediate DSLR. It is a compromise between a fully integrated mobile device and a DSLR. It has the potential for being an excellent video device but is missing a few key aspect (articulating LCD). Size is excellent. Design is nicely backwards compatible. Sensor and ISO performance looks outstanding. But the oddball interface stuff looks like a halfhearted move towards integration, almost panicky in its in-house attempt to play "catch-up".
If memory serves, we've been told that this is the start of a new product line. If so, perhaps this was just cobbled together to fill in the line up, and serious work is happening behind the scenes to address these missing key aspects. I think the product positioning is smart: luring Instagram obsessives into an upgrade.
10-24-2014, 06:32 PM - 1 Like   #1791
Pentaxian
normhead's Avatar

Join Date: Jun 2007
Location: Near Algonquin Park
Photos: Gallery | Albums
Posts: 25,864
Here you go...



All we don't know is if anyone got fired.
10-24-2014, 06:43 PM   #1792
Veteran Member




Join Date: Feb 2011
Posts: 4,893
Perhaps they had two versions? I know when I worked at a large company, there would be a 'conceptual' ad that was approved before the real ad.

The conceptual one could've been something like the poorly-photoshopped one...
10-24-2014, 06:48 PM   #1793
Pentaxian




Join Date: Jun 2009
Location: GMT +10
Photos: Albums
Posts: 10,843
QuoteOriginally posted by normhead Quote
All we don't know is if anyone got fired.
Well, we don't need to see heads roll.
Their public apology is nice and professional.

Hopefully it means they will maintain a higher standard in future with their marketing imagery. Maybe even hire some photographers that use Pentax instead of relying on stock.

10-24-2014, 07:07 PM   #1794
PJ1
Site Supporter
PJ1's Avatar

Join Date: Jul 2012
Location: Mosquito Creek, Australia
Photos: Gallery
Posts: 1,538
The poor model probably got her hands chopped off. After all, it was her fault (isn't that the way large organisations work?)
10-24-2014, 07:12 PM   #1795
Pentaxian
c.a.m's Avatar

Join Date: Jan 2013
Location: Ottawa, Canada
Posts: 1,066
QuoteOriginally posted by normhead Quote
Here you go...
That's a good example of a corporate apology.

---------- Post added 24th Oct 2014 at 10:21 PM ----------

QuoteOriginally posted by PJ1 Quote
The poor model probably got her hands chopped off. After all, it was her fault (isn't that the way large organisations work?)
Well, at least she appeared to be happy with her new camera.
10-24-2014, 08:56 PM   #1796
Loyal Site Supporter




Join Date: Jun 2009
Location: Tumbleweed, Arizona
Photos: Gallery | Albums
Posts: 5,107
The previous video advertisement for the K-S1, I thought was really excellent. This email on the other hand was just lame. So now we have book-ended the two extremes. I guess we just need to be thankful that they are even trying to do some marketing - any marketing at all.

I do wish however, that they would pull a 645Z off the production line and use it for shooting their advertising. Even use the tag line - "Shot with a Pentax 645Z", would get folks talking about it. Then again a K3 should be more than enough for the emailer. If you are going to do something, think all the angles through first and arrange things to get the maximum mileage that you can possibly get.

Since he was from Ricoh Imaging Americas Corporation, there is no shortage of attractive women here - out and about. No excuse for using stock imagery. Go find an attractive model - heck use one from the video. This would tie the video and the print/email advertising together. Thinking this through does not cost any more than getting your hand caught in the cookie jar. Pentax does not need any more stupidity.

Gee - I'm just an engineer and here I am talking about marketing, advertising and the like.....


Last edited by interested_observer; 10-24-2014 at 09:07 PM.
10-24-2014, 08:58 PM   #1797
Veteran Member
devorama's Avatar

Join Date: Apr 2009
Location: Chicago, IL
Photos: Gallery | Albums
Posts: 638
Behold the power and influence of Pentax Forums! We complain on the forum yesterday and Pentax scrambles to apologize! *drunk with power!*
10-24-2014, 08:58 PM   #1798
Site Supporter
jimr-pdx's Avatar

Join Date: May 2010
Location: 1hr north of PDX
Photos: Gallery | Albums
Posts: 3,550
True, the only med-fmt video camera could be used to great effect ya'd think..
10-24-2014, 09:39 PM   #1799
JPT
Pentaxian




Join Date: Jan 2012
Location: Tokyo
Photos: Gallery
Posts: 1,252
Original Poster
This is a dreadful response. Looks so weak and reactive. They should have just made a better advert and sent it out.
10-24-2014, 10:52 PM   #1800
HYS
Veteran Member




Join Date: Mar 2013
Photos: Gallery
Posts: 306
QuoteOriginally posted by ogl Quote
Sony, of course
Well, but are you sure?
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
af, camera, care, colour, design, ff, flash, format, iso, k-01, k-3, k3, kit, kit lens, leds, lens, level, look, medium, pentax, pentax k-s1, pentax news, pentax rumors, performance, price, scheme, steve, value
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Some Thoughts on the K-01 and Mirrorless From Pentax Biro Pentax Mirrorless Cameras 108 06-25-2014 03:20 PM
Mirrorless K-Mount Camera Joshua A Photographic Industry and Professionals 12 08-22-2013 04:28 AM
K-mount mirrorless....FF RonHendriks1966 Pentax Full Frame 13 05-28-2013 03:13 PM
Waiting on my first mirrorless: K-01! Penta Welcomes and Introductions 2 01-30-2013 05:49 AM
New Pentax: K-5, K-r and Mirrorless models coming JohnBee Pentax News and Rumors 32 08-08-2010 01:57 AM



All times are GMT -7. The time now is 09:11 AM. | See also: NikonForums.com, CanonForums.com part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top