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10-25-2014, 11:43 AM   #1816
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QuoteOriginally posted by jcdoss Quote
"To all of loyal readers of Pentax Forums. We sincerely apologize for.... oh nevermind."
Marketing la Rosanne Rosannadanna ...



10-25-2014, 12:18 PM   #1817
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Once your product is derided it is nearly impossible to restore credibility and intended market identity. Now that it is forever associated with the Giant Woman I would say in the marketing area of Ricoh Imaging Americas Corp the K-S1 is now a well and truly dead product.
10-25-2014, 12:47 PM   #1818
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QuoteOriginally posted by monochrome Quote
Once your product is derided it is nearly impossible to restore credibility and intended market identity. Now that it is forever associated with the Giant Woman I would say in the marketing area of Ricoh Imaging Americas Corp the K-S1 is now a well and truly dead product.
They could try the Divine signature edition ...
10-25-2014, 01:20 PM   #1819
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QuoteOriginally posted by monochrome Quote
Once your product is derided it is nearly impossible to restore credibility and intended market identity. Now that it is forever associated with the Giant Woman I would say in the marketing area of Ricoh Imaging Americas Corp the K-S1 is now a well and truly dead product.
We're doing a great job, don't you think?
"What are we going to do tomorrow night?"
"Same thing we're doing every night, Pentaxians! Try to kill Pentax!"

10-25-2014, 01:26 PM   #1820
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QuoteOriginally posted by Kunzite Quote
We're doing a great job, don't you think?
"What are we going to do tomorrow night?"
"Same thing we're doing every night, Pentaxians! Try to kill Pentax!"
We can try, but jeebus, Denver has to at least help.
10-25-2014, 03:24 PM   #1821
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QuoteOriginally posted by JibbaJab Quote
How about this?

Nothing wrong with that!


However, I was at the Bangerz tour of Miley Cyrus in Amsterdam and she didn't hold up a K-S1!

10-25-2014, 11:06 PM   #1822
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QuoteOriginally posted by monochrome Quote
Once your product is derided it is nearly impossible to restore credibility and intended market identity. Now that it is forever associated with the Giant Woman I would say in the marketing area of Ricoh Imaging Americas Corp the K-S1 is now a well and truly dead product.
You've hit the panic button, Monochrome.

Most don't know or don't care.

The mocking of the bending iPhone 6 is a storm in a tea cup, for example.
10-26-2014, 12:15 AM   #1823
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QuoteOriginally posted by ElJamoquio Quote
Perhaps they had two versions? I know when I worked at a large company, there would be a 'conceptual' ad that was approved before the real ad.

The conceptual one could've been something like the poorly-photoshopped one...
Exactly. Designers will make "Comps" of ads to help visualize what the final ad will look like. Agencies will often present three or more comps to the client for discussion and critique. Of the lot, one comp is usually selected then final artwork and photography is produced. Comps are for internal review only and are frequently made with hastily Photoshopped stock photos because most of them will be thrown away. Traditionally, the comp photograph is marked "FPO" (For Position Only) and the production team is supposed to replace it with the proper photo before printing/publishing.

It looks like someone forgot to swap out the FPO comp photo for the real photo. It would be good to release the actual photo, but there's a valid argument against doing that-it may keep this negative story in the news even longer. So it looks like they are hoping that the story doesn't have legs and dies quickly. When you consider that their target audience is not likely the DPReview/PentaxForum crowd, that may ultimately be the prudent decision.

10-26-2014, 12:39 AM   #1824
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QuoteOriginally posted by johnmflores Quote
It would be good to release the actual photo, but there's a valid argument against doing that-it may keep this negative story in the news even longer.
Could be something to that, John.

A Western ad agency might suggest get a correction out quickly, possibly with humorous postmodern references to the original. Lemonade out of lemons.

But the Japanese owners may have been notified and insisted on a very traditional burying of the story.
10-26-2014, 01:18 AM   #1825
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here is the sample of very good marketing
Cinematographers: Samsung and Joseph Gordon-Levitt need your help to shoot a crowd-sourced 4K film with the Samsung NX1!


I don't see any problems to hire well-known actress to make good photo session with new colors K-S1.

It costs money, yes...But does Ricoh really want to make real promotion for new camera and get good sales...? Or they don't care about it?
10-26-2014, 02:35 AM   #1826
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QuoteOriginally posted by ogl Quote

It costs money, yes...But does Ricoh really want to make real promotion for new camera and get good sales...? Or they don't care about it?
Probably get their money back in the Japanese market, OGL.

Probably not worth it in the Western markets - being Japanese they would have crunched the numbers.

The advertising is expensive, you've got to pay off chain stores for display space, give kickbacks to magazines and websites, bribe a bunch of pro togs to be ambassadors ... and for all the effort you're up against bigger budget Canikony with exactly the same game plan.

Last edited by clackers; 10-26-2014 at 02:43 AM.
10-26-2014, 02:40 AM   #1827
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Apples to oranges, what good would it do to spend large amount of money on the K-S1? Will it raise the sales that much? (but then, this means preparing for higher production/distribution levels, which will backfire if the additional sales don't happen).
Instead of hiring a well-known (i.e. expensive) actress, they decided to lower the price some $100 - and do "normal" ads. Was that a mistake?
10-26-2014, 03:38 AM   #1828
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QuoteOriginally posted by Kunzite Quote
Apples to oranges, what good would it do to spend large amount of money on the K-S1? Will it raise the sales that much? (but then, this means preparing for higher production/distribution levels, which will backfire if the additional sales don't happen).
Instead of hiring a well-known (i.e. expensive) actress, they decided to lower the price some $100 - and do "normal" ads. Was that a mistake?
They should make a plan on how to promote their new products and how to gather images and footage to go with promotions. They clearly don't have a plan and then things like this happen. You hire a Nikon photographer, you photoshop a stockimage and on and on and on....

First thing:

Believe in your product, use them yourself and get control over your promotional work.
10-26-2014, 03:57 AM   #1829
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They don't hire "a Nikon photographer"; they hire a specialized agency, which might use whatever tools. The camera which made the ad is rarely a part of the message.
And photoshopping stock images is widely used in advertising, otherwise we won't see so many blunders.

I wonder how many big companies do their advertising work all by themselves?
10-26-2014, 04:14 AM   #1830
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QuoteOriginally posted by clackers Quote
You've hit the panic button, Monochrome.

Most don't know or don't care.

The mocking of the bending iPhone 6 is a storm in a tea cup, for example.
You're in Australia - not the marketing area of RIAC. At the very beginning I said in the USA I was afraid this would be another K-01. I also said it would be a successful product.
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