Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
10-26-2014, 04:18 AM   #1831
Pentaxian




Join Date: Jun 2009
Location: GMT +10
Photos: Albums
Posts: 10,843
QuoteOriginally posted by RonHendriks1966 Quote
Believe in your product, use them yourself and get control over your promotional work.
In software development and other parts of the tech world, there's a concept called 'Eating your own dog food' that Ricoh should study.

10-26-2014, 04:59 AM   #1832
Pentaxian




Join Date: Apr 2007
Location: Romania
Posts: 9,338
Not in software development per se, we don't care much about corporate policies It's the management who's pushing for such things (when they do, and when it's possible); but even so, often the software is not suitable for individual use. Yes, I have no need for the software I'm working on.

I'd say with cameras it works much better - employees should be encouraged (not forced!) to use the company's products. However, can we extend this to external contractors? How would it work?
10-26-2014, 05:50 AM   #1833
Pentaxian




Join Date: Jun 2009
Location: GMT +10
Photos: Albums
Posts: 10,843
QuoteOriginally posted by Kunzite Quote
How would it work?
Ask them. Or write it into the contract - 'Ricoh Imaging products to be used in all media produced for this campaign'. Supply them with the gear if needed.

It would also be a useful way of getting feedback from professionals, of course, which Ricoh could use to improve their products. If they say to an agency - 'here, use our gear', but the agency says: ' for our work, we need support for this software, or this hardware in our studio, or tethering via Lightroom ', then that could all be a very good means of learning lessons that could be applied to making their products more appealing to similar pros in future.

Last edited by rawr; 10-26-2014 at 06:00 AM.
10-26-2014, 06:00 AM   #1834
Pentaxian




Join Date: Apr 2007
Location: Romania
Posts: 9,338
It might work only if they'll be the major customer for that agency. And then, there's no point in doing that unless they'll plan to heavily advertise it (which doesn't happen often).
Changing the tools you're used with is a major hassle.

In principle, I agree with you, it would be nice to see high quality ads with "image taken with a Pentax blah blah" footnote. I'd surely like Pentax to advertise on image quality (no need to do that for me, though, and probably for neither of us - we know about their products). I'm saying it might be impractical, and besides us few would care (IMO).


Last edited by Kunzite; 10-26-2014 at 06:09 AM.
10-26-2014, 06:07 AM   #1835
Pentaxian




Join Date: Jun 2009
Location: GMT +10
Photos: Albums
Posts: 10,843
QuoteOriginally posted by Kunzite Quote
I'm saying it might be impractical, and besides us few would care (IMO)
True. it might be more trouble than it's worth. But it's worth testing out, I think, if I were Ricoh.

I don't think it is un-common in the industry. The last thing Nikon wants showing up in a Nikon ad, for example, is Canon in the EXIF, or a Canon logo seen in a reflection somewhere on a Nikon lens product shot.
10-26-2014, 06:16 AM   #1836
Pentaxian




Join Date: Apr 2007
Location: Romania
Posts: 9,338
I think even Canon and Nikon might have some ads taken with medium format cameras. The solution? Be careful to strip the exif data, and watch out when photoshopping
10-26-2014, 06:23 AM   #1837
Site Supporter
Jean Poitiers's Avatar

Join Date: Apr 2011
Location: Lost in translation ...
Photos: Gallery | Albums
Posts: 16,545
QuoteOriginally posted by rawr Quote
In software development and other parts of the tech world, there's a concept called 'Eating your own dog food' that Ricoh should study.
This is just so basic in marketing principles (especially for an "imaging" firm) that the Ricoh Pentax lack of its use screams several thousand words ... and very few of those would be nice ones to use here.

What is the old saying ... "a picture is worth a thousand words" ... maybe even more when it's taken with your own products ?!
10-26-2014, 06:24 AM - 2 Likes   #1838
Pentaxian
johnmflores's Avatar

Join Date: Apr 2009
Location: Somerville, NJ
Photos: Gallery | Albums
Posts: 5,185
Would you choose your wedding photographer based on the camera that they used?
Would you choose a good wedding photographer that's familiar with Nikon/Canon, hand them a bunch of Pentax gear a couple of days before the wedding, and be utterly confident that when the big moment comes that they'll be able to capture it?
Do you pick restaurants based on the knives that they use?

Very few (if any) ad agencies have photographers on staff. Usually, they'll put the photography part of any ad campaign out to bid or will choose from among the photographers that they have solid working relationships with and who shoot in the genre and style required. Creative directors will evaluate photographer portfolios to find the ones that fit the budget and fit the style/genre desired for that particular campaign. To require that the photographer shoot Pentax has a number of implications:

- it takes more time for the creative team to find a photographer that meets that criteria
- if one is found but is not local, there are additional logistics issues
- if one is not a Pentax photog but is given equipment to use, there is a learning curve which the photographer will want to charge for

Each of these takes more time and costs more money.

Or, if by chance there is a local photog that shoots Pentax but perhaps is not as good or creative as other photographers, does Ricoh and the agency choose them because of the gear but knowing they'll end up with inferior photos?

Ultimately, how many of the tens of thousands of people that buy Pentax cameras and lenses every year care about this?

10-26-2014, 06:34 AM   #1839
Site Supporter
Jean Poitiers's Avatar

Join Date: Apr 2011
Location: Lost in translation ...
Photos: Gallery | Albums
Posts: 16,545
QuoteOriginally posted by johnmflores Quote
Would you choose your wedding photographer based on the camera that they used? ...
Good points ... And "oui", there are people that will eliminate and/or select certain photographers based upon their gear used. I know two in the Poitiers area that can attest to this ... one in Nikon FF and the other in Canon FF. ("FF" being an important factor in the mix). We have talked about this a few times over a café ...

I think that Ricoh Pentax has to take that "extra step" here and show the world how passionate and proud they are of their product line ... and if they did this and took creative control of their own images, we would not be emailed an embarrassingly poor Photoshop-ed stock image of a giant woman holding a "sweet" K-S1
10-26-2014, 06:56 AM   #1840
Veteran Member
NicoleC's Avatar

Join Date: Oct 2013
Location: Madison, AL
Posts: 448
QuoteOriginally posted by ElJamoquio Quote
Perhaps they had two versions? I know when I worked at a large company, there would be a 'conceptual' ad that was approved before the real ad.

The conceptual one could've been something like the poorly-photoshopped one...

I see this all the time. Usually there's a reference image, "this is kinda what we want."
10-26-2014, 07:07 AM   #1841
Pentaxian
Na Horuk's Avatar

Join Date: Feb 2012
Location: Slovenia, probably
Photos: Gallery | Albums
Posts: 10,867
Outsourcing may be an economic shortcut, but considering this is a company that makes cameras and lenses, from entry to pro tier, they really should have someone who knows how to take photos on staff, or at least a contact that they can call when they need those photos. It would be odd if a company that designs, manufactures and sells cameras and lenses would be incapable of making some good photos.
And it would be considered marketing, if their ads had Pentax exif, or Pentax character, or would say "*promotional photos taken with Pentax gear" at the bottom.
But sure, it is faster or cheaper to just pay someone and ignore their process. I don't think cheapness should be all we/they care about
10-26-2014, 08:14 AM   #1842
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Kirkwood (St. Louis) MO
Photos: Gallery | Albums
Posts: 20,434
Requiring Pentax cameras in product shots is akin to the Subaru/Isuzu/Mitsubishi USA Distributor requiring their inventory be delivered to Dealers on Mistsubishi Fuso Trucks. *



* note they're not ashamed to put F O R D on the front!!, a legacy of the joint venture with Volvo Trucks, once partially owned by Ford.

Last edited by monochrome; 10-26-2014 at 08:26 AM.
10-26-2014, 09:33 AM   #1843
Veteran Member




Join Date: Feb 2011
Posts: 4,893
QuoteOriginally posted by johnmflores Quote
Would you choose your wedding photographer based on the camera that they used?
If I was the marketing director for a major camera manufacturer, it would fer-durn-sure be a requirement that they used my stuff.
10-26-2014, 10:03 AM   #1844
Site Supporter
Jean Poitiers's Avatar

Join Date: Apr 2011
Location: Lost in translation ...
Photos: Gallery | Albums
Posts: 16,545
QuoteOriginally posted by ElJamoquio Quote
If I was the marketing director for a major camera manufacturer, it would fer-durn-sure be a requirement that they used my stuff.
Agreed.

The 645z is a professional grade DSLR that is a market leader from what I read/understand ... why not use it to "showcase" further the product line? And maybe throw in a K-3 created image (or two) every now and then ... it's really not that hard and the financial outlay for the equipment would be minimal, plus a probable tax write off as well ... they could probably even enlist a few good PF members to do their stuff.

Really, even I could create these images with a 645z ...



And here's the Ricoh FB page "photo of the week" ... taken with a Q-S1 ... They can showcase users' images, but not their own images ... bizarre, no?!

10-26-2014, 10:33 AM   #1845
Pentaxian
normhead's Avatar

Join Date: Jun 2007
Location: Near Algonquin Park
Photos: Gallery | Albums
Posts: 25,864
QuoteOriginally posted by ElJamoquio Quote
If I was the marketing director for a major camera manufacturer, it would fer-durn-sure be a requirement that they used my stuff.
Case in point being when the shareholders of Apple decided they'd be better off with a guy who'd been the marketing executive of a Tobacco company than they would be with Steve Jobs... they almost killed the company. Not having a user at the helm, is a major concern for any company. Jobs did well at Apple because he was in a position to put what he wanted into a computer. IN terms of market share, that's probably not going to get you more than 10% market share, at least that's what Apple topped out at with computers. But if Pentax had 10% market share, they'd be thrilled.

There are any number of guys on this forum, if they were in the position at Pentax , Steve Jobs was at Apple, the camera would be more suited to the average Pentax shooter. Most of us know what we like, what we'd like and what something we'd like would look like if we saw it.

As long as it wasn't someone who wanted video or tons of really big fast glass. It would have to be a Pentax guy.
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
af, camera, care, colour, design, ff, flash, format, iso, k-01, k-3, k3, kit, kit lens, leds, lens, level, look, medium, pentax, pentax k-s1, pentax news, pentax rumors, performance, price, scheme, steve, value
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Some Thoughts on the K-01 and Mirrorless From Pentax Biro Pentax Mirrorless Cameras 108 06-25-2014 03:20 PM
Mirrorless K-Mount Camera Joshua A Photographic Industry and Professionals 12 08-22-2013 04:28 AM
K-mount mirrorless....FF RonHendriks1966 Pentax Full Frame 13 05-28-2013 03:13 PM
Waiting on my first mirrorless: K-01! Penta Welcomes and Introductions 2 01-30-2013 05:49 AM
New Pentax: K-5, K-r and Mirrorless models coming JohnBee Pentax News and Rumors 32 08-08-2010 01:57 AM



All times are GMT -7. The time now is 09:37 AM. | See also: NikonForums.com, CanonForums.com part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top