I think this is aimed at somewhere around my demographic, hyperactive teens and people in their low 20s. AKA the demographic most likely to be under the influence of alcohol or marijuana; the ones most attracted to shiny LEDs
Seriously though I think the body is ok, the lens just makes it look kinda funky.
And I mean for those saying it looks better than the k-01, I'm 20 and absolutely love the look of my k-01, and really don't like the generic black box look of most DSLRs today. So I think Pentax moving to a smaller more modern and "hip" design might be more worthwhile, almost an attempt to make a camera a fashion accessory. Now all we need are stylish neckstraps and good looking camera bags that doesn't cost 300 dollars.