Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
08-28-2014, 10:52 AM   #1036
Veteran Member




Join Date: Feb 2011
Posts: 4,873
QuoteOriginally posted by Kenntak Quote
That really seems to be a jump to a conclusion. Are you saying people in that age group are not interested ins DSLRs? I know quite a few who are.
I'm not saying they're not interested. I'm considering whether or not a DSLR designed for a demographic that doesn't own DSLR's, by and large, is a good idea or a bad idea.

---------- Post added 08-28-14 at 10:53 AM ----------

QuoteOriginally posted by VoiceOfReason Quote
I bought my first DSLR (Kx) when I was 33
Mine was a K200D, when I was 33.

---------- Post added 08-28-14 at 10:54 AM ----------

QuoteOriginally posted by mecrox Quote
Target market sounds like marketing BS to me.
Me too.

08-28-2014, 10:58 AM   #1037
Site Supporter
Site Supporter
luftfluss's Avatar

Join Date: Jun 2011
Location: NJ
Photos: Gallery | Albums
Posts: 7,375
QuoteOriginally posted by Aristophanes Quote
Unicorns are food.

08-28-2014, 10:59 AM - 1 Like   #1038
Veteran Member
johnmflores's Avatar

Join Date: Apr 2009
Location: Somerville, NJ
Photos: Gallery | Albums
Posts: 5,312
QuoteOriginally posted by mecrox Quote
What a long, long way we are from something called photography and the notion of "I love photography and this camera is just made for me." Need to get back to that, for folks of any age, imho. The notion that you'll buy a camera just because it's sky-blue and not because you value it as a good camera is pretty insulting whether someone is 16 or 66, I think.
Look at the specs. It's a damn good camera.
08-28-2014, 11:02 AM   #1039
Site Supporter
Site Supporter
luftfluss's Avatar

Join Date: Jun 2011
Location: NJ
Photos: Gallery | Albums
Posts: 7,375
QuoteOriginally posted by johnmflores Quote
Look at the specs. It's a damn good camera.
All the current DSLRs are good cameras. This one seems expensive relative to the competition.


Last edited by luftfluss; 08-28-2014 at 11:15 AM.
08-28-2014, 11:09 AM   #1040
Site Supporter
Site Supporter
jimr-pdx's Avatar

Join Date: May 2010
Location: 1hr north of PDX
Photos: Gallery | Albums
Posts: 3,784
QuoteOriginally posted by stevebrot Quote
You can drop by and show it to me when you get it, me being just down the road and all...

Steve
Yeah I hopped from just south to just north of you Pentax party in Kalama soon!!

Those crazy Irish, suggesting that they leave the Red Deer but slaughter the unicorns!
So says seamus o'raghellaigh
08-28-2014, 11:26 AM   #1041
Veteran Member




Join Date: Sep 2012
Photos: Gallery | Albums
Posts: 1,728
QuoteOriginally posted by monochrome Quote
I have been intensely contrary the last few days - i fully admit it - because this feels just like the pre-release phase of the K-01 and I think we helped kill an imperfect but decent camera before it even was released. I hope that doesn't happen again.

However, one of my very first reactions (I can't even find the post now) was something along the lines of, "Nice camera. I think they'll sell a lot of them in Asia. Not so sure about the US unless they get them in Target, Costco and BestBuy - and what's the chance of that if they don't support the sell-through with advertising?"

Frankly if I were Ricoh I would punt 'Americas' altogether and come back later, like Fiat has - maybe after buying another company and cannibalizing their distribution agreements.

There's a small part of me that wants to know the USA share of FF cameras in the global total - if it is comparatively significantly larger than APSc then we know why Pentax doesn't have a FF.
Ricoh has the same problem as Olympus but worse (in the USA). The PEN series has struggled because those who are most likely to buy them can't find them in the places where they shop. By contrast, the OMD series has been a hit quite likely because their target audience largely shops in very big camera stores which, for the most part, all carry Olympus.

If Ricoh wants to truly succeed in the western world, they need to get a better handle on coordinating the product development with their retailing strategies and efforts. Often getting one right and the other wrong is not much better than not doing anything.
08-28-2014, 11:34 AM   #1042
Loyal Site Supporter
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Working From Home
Photos: Gallery | Albums
Posts: 26,229
QuoteOriginally posted by IchabodCrane Quote
Ricoh has the same problem as Olympus but worse (in the USA). The PEN series has struggled because those who are most likely to buy them can't find them in the places where they shop. By contrast, the OMD series has been a hit quite likely because their target audience largely shops in very big camera stores which, for the most part, all carry Olympus.

If Ricoh wants to truly succeed in the western world, they need to get a better handle on coordinating the product development with their retailing strategies and efforts. Often getting one right and the other wrong is not much better than not doing anything.
What really makes that annoying is both companies make outstanding, different cameras and wonderful lenses - and so few buyers ever have a chance to appreciate them.*


*Full Disclosure: I have owned only Olympus and Pentax cameras and lenses, both bought new and used.
08-28-2014, 11:57 AM   #1043
Banned




Join Date: Jan 2009
Photos: Gallery
Posts: 9,674
QuoteOriginally posted by ElJamoquio Quote
Who is the target market? The target demographic?

I think it's tough to convince 25-35 year old people to purchase a camera... when they already have on on their phone.
QuoteOriginally posted by WillWeaverRVA Quote
If the video is any indication, their target market seems to be the 18-24 category. And yes, it will be supremely difficult to market a real camera to that age group.
Well those two categories and maybe even a little the 14-18 years group is clearly the target for this model. If they manage to sell 300.000 of these K-S1's over the coming periode then the camera is a huge succes. This will be (when succesfull) the best selling camera with K-mount between now and x-mas 2015 (expect some new colors in a few periodes).

08-28-2014, 12:07 PM   #1044
Loyal Site Supporter
Loyal Site Supporter




Join Date: Apr 2010
Location: Tennessee
Posts: 6,556
It looks like someone took a sharp knife and cut slots in the side of the mirror box and inserted a smart phone.

Does it come with Angry Birds and Candy Crush pre-insalled?
Can I program the shutter release button to make machine guns sounds or the phaser sound from Star Trek? Seriously, when I look at the back of it I think they should make gold version to match Captain Kirk's uniform and add the Star Fleet logo to the back of it. Give it the Star Trek theme song for a ring tone. That would triple sales.
08-28-2014, 12:07 PM   #1045
Loyal Site Supporter
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Working From Home
Photos: Gallery | Albums
Posts: 26,229
QuoteOriginally posted by RonHendriks1966 Quote
This will be (when succesfull) the best selling camera with K-mount between now and x-mas 2015 (expect some new colors in a few periodes).
That's the only thing that really matters. Sell 300,000 of them @ x dollars a piece profit at the factory level.
08-28-2014, 12:11 PM   #1046
Veteran Member
johnmflores's Avatar

Join Date: Apr 2009
Location: Somerville, NJ
Photos: Gallery | Albums
Posts: 5,312
QuoteOriginally posted by luftfluss Quote
All the current DSLRs are good cameras. This one seems expensive relative to the competition.
Designer clothes are expensive too but some people are willing to pay for them. I don't think this camera is targeted at those that think a new pair of Levi 501s are all a person ever needs. There are other cameras for such practicality, and some of them are Pentaxes.
08-28-2014, 12:18 PM   #1047
Veteran Member
cali92rs's Avatar

Join Date: May 2011
Location: Long Beach, CA
Posts: 3,354
QuoteOriginally posted by johnmflores Quote
Designer clothes are expensive too but some people are willing to pay for them. I don't think this camera is targeted at those that think a new pair of Levi 501s are all a person ever needs. There are other cameras for such practicality, and some of them are Pentaxes.
Yea, people pay for things just for prestige...at real small quantities. Most people, especially 20-30 yr olds, cannot afford a $700 DSLR no matter how well spec'd it is.
Especially when the competition has similar specs and is cheaper by $200.
08-28-2014, 12:21 PM   #1048
Loyal Site Supporter
Loyal Site Supporter
jcdoss's Avatar

Join Date: Nov 2012
Location: Jasper, AR
Photos: Gallery | Albums
Posts: 3,307
QuoteOriginally posted by cali92rs Quote
Yea, people pay for things just for prestige.....
Yep, I'm gonna sit on the fence till the prestige edition comes out. Maybe it'll be gold, with diamond twinkly LEDs?
08-28-2014, 12:24 PM   #1049
Loyal Site Supporter
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Working From Home
Photos: Gallery | Albums
Posts: 26,229
QuoteOriginally posted by cali92rs Quote
Yea, people pay for things just for prestige...at real small quantities. Most people, especially 20-30 yr olds, cannot afford a $700 DSLR no matter how well spec'd it is.
Especially when the competition has similar specs and is cheaper by $200.
OK, so this has a metal frame, IBIS (AA filter gizmo), 20MPix sensor, Prime MII processor, premium polycarbonate shell, other stuff I can't remember - and we don't yet know the street price. I assume LED's are without cost. Competitors are mature in the market and technology.

What premium features would you trade out of the K-S1, replacing them with whatever crap the competition has, to bring the price down $200?
08-28-2014, 12:42 PM - 2 Likes   #1050
Veteran Member
johnmflores's Avatar

Join Date: Apr 2009
Location: Somerville, NJ
Photos: Gallery | Albums
Posts: 5,312
QuoteOriginally posted by cali92rs Quote
Yea, people pay for things just for prestige...at real small quantities. Most people, especially 20-30 yr olds, cannot afford a $700 DSLR no matter how well spec'd it is.
Especially when the competition has similar specs and is cheaper by $200.
I better go tell Apple, Abercrombie, UGG, Nike, and others that their success is illusory.

I can totally see a millennial creative type–an ad agency creative director, a bespoke bike builder, a fashion blogger, etc… willing to pay more for the K-S1 over another boring black blob of a camera. Or if they want smaller they can look at Micro Four-Thirds. Problem is, the ones that will rival the K-S1 image quality are more expensive still. Fuji? Nah, that's for Brooklyn hipsters and their dads.
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
af, camera, care, colour, design, ff, flash, format, iso, k-01, k-3, k3, kit, kit lens, leds, lens, level, look, medium, pentax, pentax k-s1, pentax news, pentax rumors, performance, price, scheme, steve, value
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Some Thoughts on the K-01 and Mirrorless From Pentax Biro Pentax Mirrorless Cameras 108 06-25-2014 03:20 PM
Mirrorless K-Mount Camera Joshua A Photographic Industry and Professionals 12 08-22-2013 04:28 AM
K-mount mirrorless....FF RonHendriks1966 Pentax Full Frame 13 05-28-2013 03:13 PM
Waiting on my first mirrorless: K-01! Penta Welcomes and Introductions 2 01-30-2013 05:49 AM
New Pentax: K-5, K-r and Mirrorless models coming JohnBee Pentax News and Rumors 32 08-08-2010 01:57 AM



All times are GMT -7. The time now is 03:39 AM. | See also: NikonForums.com, CanonForums.com part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top