It's too early to tell, isn't it?
If it is a DSLR then it will be judged by the standards of DSLRs. It certainly looks like one from the pictures though the write-up about it tells another story (a mirrorless).
If it is designed to be a fashionable, go-anywhere selfie machine, then Pentax have chosen the wrong form factor and the wrong mount, imho.
If it's a hybrid, with mirrorless innards but a DSLR form factor, then I'd guess it will gain much attention but be pronounced a misfire. Thing is, a high-end model with the same ideas could be extremely succcessful, so watch this space and watch for video-tuned lenses if it is a new kind of hybrid.
If I bought any camera with Christmas lights on it, a kind of Crimbo in yer pocket, I'd guess my friends would express concern and ask how the treatment is going, but I guess this is not for me, or for most of us on here. Perhaps this model will not even be sold in the West.
Wifi, gps, touch screen, a new operating system, excellent video, fast and quiet motorized lenses, a really good Ricoh tablet/phone app to interface with - these are the things which would indicate a move away from the "dumb box" model of camera and towards something more connected with the rest of our lives. But it's simply too early to tell.
Last edited by mecrox; 08-19-2014 at 06:12 AM.