Originally posted by cali92rs Yea, people pay for things just for prestige...at real small quantities. Most people, especially 20-30 yr olds, cannot afford a $700 DSLR no matter how well spec'd it is.
Especially when the competition has similar specs and is cheaper by $200.
I better go tell Apple, Abercrombie, UGG, Nike, and others that their success is illusory.
I can totally see a millennial creative type–an ad agency creative director, a bespoke bike builder, a fashion blogger, etc… willing to pay more for the K-S1 over another boring black blob of a camera. Or if they want smaller they can look at Micro Four-Thirds. Problem is, the ones that will rival the K-S1 image quality are more expensive still. Fuji? Nah, that's for Brooklyn hipsters and their dads.