Originally posted by thibs The point is, if it isn't to influence Ricoh, your constant whining is of little help.
It seems dinosaurs don't like challenging views so much, but like to live in complacency. Until an asteroid hits them.
Leave Ricoh to implement RAW (which is easier to do than work on rapid evolution of software), and let them think that only valid inputs come from Pentax geeks who love massaging RAWs in their desktop applications, and that will seal their fate.
One of overwhelming reasons Fujiflm cameras are becoming popular is because their JPEG engine is so good that one can shoot JPEGs straightaway and all day and be very happy with them. The hassle is reduced. THAT is a great part of Fujifilm's long-term strategy to win over both older and modern audience that likes some hints of the past, but heaps of convenience an quality of today. And more than anything, more time spent shooting, not developing.
Which some Pentax users from the Jurassic era don't seem to understand.