Originally posted by monochrome I think you are spot-on. The whole game is to get more K-mounts (and Q-mounts) into the installed base. Looks to me like -S1 is a design identifier that will denote a line identity. There will probably be a K50 replacement. A K500 replacement is more doubtful since it was intended just for BestBuy/Target/Costco and EU - and I don't think they really bought into the idea.
We tend to think in niches that are easily classified. Perhaps because the review sites love doing that. Entry/Mid/Flagship, small/medium/large, m4/3/APS-C/FF, makes everything easy to slice and dice for the review sites.
But who decides a camera is a mid-level or an entry-level? Or anything else for that matter. I think Ricoh is deliberately defining a particular target demographic then designing a product to fit what that demographic says it wants in a camera. Research using focus groups, polls, asking people on the street, whatever.
Take a look at the Q? Where did that come from? I think a marketing team did a focus group on a particular demographic and designed the Q based on those responses. I think the K-S1 was designed the same way. Reading the posts in this thread and the other K-S1 threads (please don't ask me why) I see many posters noting that the K-S1 has features/does not have features that 'fit/don't fit' it into an "entry level" or "mid-level" niche. I think that is because it was not designed or intended to be either or to match up with any existing preconceived idea of what a "entry level" or "mid-level" camera is. I think it is precisely designed to match what the targeted focus group demographic said they wanted. So if you think it is a horrible idea, then you are definitely not in the target demographic.
But I really do not understand the wailing and gnashing of teeth. It's a camera designed for a certain niche. If not you then why worry? This is not a zero sum game. Just because they made a camera for someone else does not preclude them making a different camera that fits different demographic.
Canikon make entry level / mid-level / pro-level. Nice easy to understand niches. Then Ricoh comes along and does not play by the rules. Oops
, too bad.