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10-17-2014, 08:49 AM   #391
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QuoteOriginally posted by Zygonyx Quote
For sure, it will be sold more than 18-135 when it was issued
This lens is a competitor to the 18-135, with the same aperture range, same WR, same AF technology, less the 86-135mm focal range and plus the 16-17mm focal range. Would you spend more than $200 extra to buy this lens? Ricoh can price this lens at whatever price they want, but if they want to sell any, it has to be less than what the 18-135 is selling for today. We have a comment from a Ricoh executive that the 16-85 is being marketed as better than the kit lens, which is the 18-55 WR screw drive lens which sells for $200. It is not being marketed as a premium lens. It is far more likely that the launch price will be between $200 and $500. Otherwise, who would buy it?

10-17-2014, 08:55 AM   #392
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Given it's quality and Aperture, it's likely to end up as another bundle option.
10-17-2014, 10:31 AM   #393
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QuoteOriginally posted by RGlasel Quote
It is far more likely that the launch price will be between $200 and $500. Otherwise, who would buy it?
Who would buy the 18-270 @ $800? This lens will be priced to compete with the Nikon 16-85 or Canon 15-85. Launch price will be $750.
10-17-2014, 10:43 AM   #394
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QuoteOriginally posted by RGlasel Quote
It is not being marketed as a premium lens. It is far more likely that the launch price will be between $200 and $500. Otherwise, who would buy it?
The weaker speced Canon lens, which is not WR (add a minimum $100-200 for this), was initially sold for 800 EUR (> $1,000).
Even today, after 4 years, it retails for $800 at Amazon.
Boy-oh-boy, neither Canon nor Amazon really know nothing of the market and sold none of them thingies.

10-17-2014, 10:54 AM   #395
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QuoteOriginally posted by boriscleto Quote
Who would buy the 18-270 @ $800? This lens will be priced to compete with the Nikon 16-85 or Canon 15-85. Launch price will be $750.
agreed, at best

Last edited by Zygonyx; 10-17-2014 at 11:04 AM.
10-17-2014, 11:02 AM   #396
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QuoteOriginally posted by Zygonyx Quote
agreed
This whole thing also allow them to sell it 200€ in a kit and say that you really make a good deal, even through nobody would pay more than 400$ for such a lens.
10-17-2014, 07:54 PM   #397
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QuoteOriginally posted by HavelockV Quote
The weaker speced Canon lens, which is not WR (add a minimum $100-200 for this), was initially sold for 800 EUR (> $1,000).
Even today, after 4 years, it retails for $800 at Amazon.
Boy-oh-boy, neither Canon nor Amazon really know nothing of the market and sold none of them thingies.
If you're going to add $100 to $200 to the Canon or Nikon for weather resistance (really?) then you should take off $100 to $200 from the Pentax for not having OIS. Frankly, neither makes sense.

10-17-2014, 09:25 PM   #398
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QuoteOriginally posted by filoxophy Quote
I'm just looking at the current Pentax lineup and the Canikon equivalents. The 18-135 is $500, the 17-70 is $600. The Canon 15-85 has been out for years and is $800. The Nikon 16-85 is $630. (All from B&H).

Besides, we know it will launch high and then settle somewhere. $800 is my launch prediction.
QuoteOriginally posted by fsge Quote
I would be shocked if 16-85 ends up being more pricey than 18-135!
I was expecting a DA* type of standard whereas it is a kit lens eventually...
Agree with the second poster. $800 is just too much for a "bit more than a kit lens." I'd guess $600 because it basically makes this lens a replacement for the 17-70, although the 17-70 is likely to be faster at its maximum length. (I'd guess f/4 will cut off somewhere around 50mm at the latest.)
10-17-2014, 11:58 PM - 2 Likes   #399
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Hey guys, there's something else thn focal range and aperture range in this world (Really?).
It is called performance. I don't say it will be there/ But if is, I don't give a damn about that introduction price if performance follows.

Designing a nice focal/aperture spec list is rather easy. Making it perform is something else.

Most here wanted Ricoh to do as Canon. They do. And you complain.
Oh, right, they should do as Canon but sell it for 5 cents. This is ridiculous.
10-18-2014, 01:32 AM   #400
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QuoteOriginally posted by IchabodCrane Quote
If you're going to add $100 to $200 to the Canon or Nikon for weather resistance (really?) then you should take off $100 to $200 from the Pentax for not having OIS. Frankly, neither makes sense.
Feel free to make a poll on which Pentaxian would pay a small premium to get the lens weather sealed and who would pay such to to gain superfluous double SR in the lens for this focal range.
If it is WR it simply is better featured/quality than the Canot product.
10-18-2014, 07:04 AM   #401
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QuoteOriginally posted by HavelockV Quote
Feel free to make a poll on which Pentaxian would pay a small premium to get the lens weather sealed and who would pay such to to gain superfluous double SR in the lens for this focal range.
If it is WR it simply is better featured/quality than the Canot product.
Do you think WR adds WR $200 to the cost of a lens? I can only imagine Ricoh would have sold virtually no DA 55-300 WR lenses if they increased the price by $200 over the original.

The whole point on OIS is us Pentaxians have long argued our lenses, in theory, should cost a little less than competing stabilized products from Canikon because we already paid for SR in the body.
10-18-2014, 07:16 AM   #402
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QuoteOriginally posted by RGlasel Quote
Ricoh can price this lens at whatever price they want, but if they want to sell any, it has to be less than what the 18-135 is selling for today. We have a comment from a Ricoh executive that the 16-85 is being marketed as better than the kit lens, which is the 18-55 WR screw drive lens which sells for $200.
I believe the statement by the Ricoh executive was about "kit lenses", not "kit lens". The 18-135mm is the kit lens for the K-3. I believe a stripped down L version is (will be?) the new kit lens for the K-50. I expect the 16-85 will cost more than, and outperform, the 18-135mm.

If the 16-85 was an f4, I would definitely have bought one, but at 3.5-5.6, I'm not feeling much pull. Especially since I own the 16-45 and 18-135, and a Sony a6000. There's a Sony Zeiss 16-70 f4 that is really appealing in every way but price ($999). If it goes on sale for Black Friday, I will buy one, which means it's highly unlikely I will be further tempted by the 16-85.

DA 17-70mm f/4
485 g (1.07 lb)
75 mm (2.95″)
94 mm (3.68″)
Filter thread, 67mm

DA 18-135mm f/3.5-5.6
405 g (0.89 lb)
73 mm (2.87″)
76 mm (2.99″)
Filter thread, 62mm

SZ 16-70mm f/4
308 g (0.68 lb)
67 mm (2.62″)
Filter thread, 55mm
75 mm (2.95″)

Surely Pentax could have made a16-85 f/4, slightly larger than this Zeiss?

10-18-2014, 09:41 AM   #403
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QuoteOriginally posted by RGlasel Quote
This lens is a competitor to the 18-135, with the same aperture range, same WR, same AF technology, less the 86-135mm focal range and plus the 16-17mm focal range. Would you spend more than $200 extra to buy this lens? Ricoh can price this lens at whatever price they want, but if they want to sell any, it has to be less than what the 18-135 is selling for today. We have a comment from a Ricoh executive that the 16-85 is being marketed as better than the kit lens, which is the 18-55 WR screw drive lens which sells for $200. It is not being marketed as a premium lens. It is far more likely that the launch price will be between $200 and $500. Otherwise, who would buy it?
Wider always means costlier. Not the other way around.

The 16-85 is closer to the 24-90's of the film/135 era which were always more expensive than the 28-70's and 105's and 135's.

You can see that telecentricity is easier to achieve now with modern lens designs for zooms because everyone is doing and in compact forms. But wider is still more difficult, especially with APS-C.

To bracket the market Pentax needs a basic kit lens at 18-55, the 18-125, and the modestly increased premium of the wider angle 16-85.
10-18-2014, 12:03 PM   #404
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QuoteOriginally posted by Aristophanes Quote
Wider always means costlier. Not the other way around.
In terms of materials, yes. But glass and plastic and metal are not so expensive. What is expensive, however, is calibration and tight tolerances. If larger components let tolerances be relaxed so that machines don't have to be checked constantly, then they can actually save money.
10-18-2014, 01:09 PM   #405
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Im waiting for this lens but the price expectations are worring me. I will compare it to Sigma 17-70 which is for 460€. I would like WR, but not for extra 100€
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