Originally posted by Rondec
The problem is that they need a feature or, features that compare well to other full frame options out there. What can those be? IBIS is the only obvious one I can think of. If they abandoned that as not feasible, with all of the fun things it offers on the side (AA filter, astro tracker, etc), I don't know what other feature they can stick in that would sell in the market. Small size? NEX Series cameras are there already. Better ergonomics? That's a tough sell in the market. Not sure how you advertise it. Connectivity? Nikon is already there.
As to sharing tech, I feel that this camera will not be able to share things like focus module, as the K3 one wouldn't have adequate coverage. Medium format is a different beast, since most medium format cameras aren't know for auto focus anyway -- many have only a single auto focus point.
If you don't want to spend much money, what is a good way of making your existing money go further? You think of clever ways of re-presenting what you've already paid for. That's why (imho) Ricoh are not investing big time with new everything in their camera business but are concentrating on marketing manoeuvres which are fairly cheap to do and which can be wrapped around older tech and positioned to attract a new audience. Hence the K-S1. The result doesn't mean a camera that is deficient in any way even if the parts bin has seen some heavy action, but it does keep the costs down.
I'd guess that any FF camera would go this route: fairly standard tech wrapped into a body that does for FF what the K-S1 does for APS-C. It's that and the kind of audience it presupposes which will be the differentiator for Ricoh, not the electronics or sensor which will be good but not stellar or brand-new fare. That might cost a little bit too much. In this, it could be argued that Ricoh are taking a leaf from the Great Book of Canon. Some brands take one bite from the cherry before chucking it away and buying a new cherry. Canon and Ricoh eat it right down to the very last little bit. I guess one advantage of keeping clear of any "features war" is that Ricoh can't be deep-sixed by a competitor nearly so easily. Provided Ricoh include good enough features, and nearly any standard package these days will provide those, they can concentrate their aim on audience and lifestyle preferences, leaving the behemoths to slug it out on features alone.
That still leaves out the lenses, the one really crucial part of the equation. Without them, there is no system. Er, and the customers. Yes, Ricoh will need plenty of those. If Ricoh continue to run down their APS-C portfolio, however, in the sense that they aren't keeping it up with all the other systems out there, then I guess those pesky customers may turn out to be elusive. A newly confident and aggressive Samsung, the progress of Fuji and so forth. Really, the headaches are beginning to form into a single monster migraine. Trying to eke out a $500 dollar stake in a game when the other players seem to have a never-ending supply of $1000 chips in front of them is kinda hard.