Thanks for the info. Too bad Pentax is doomed, when Hoya and Microsoft go belly up.
Kidding aside, this seems like a strong alliance. And Microsoft putting more fuel on the DSLR train, can only help us consumers.
“the overall IT ecosystem”, this is a new one for me
Ko Torigoe, general manager of HOYA CORPORATION PENTAX Imaging Systems Division. "We also expect that it will bring considerable benefits to consumers in the near future, as we should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market."
This sounds good to me, something that would be welcome.
Microsoft is already in a similar agreement with Samsung Electronics
America Inc.