Originally posted by Rondec
I don't know what Ricoh is doing and I don't know that they are completely certain, either. The market is very different now than it was five years ago. It is just really crowded in full frame territory and Pentax will not be able to make a profit selling a full frame camera at 1500 dollars. They are probably trying to figure out right now just how much they need to include in order to be able to price it just a hair below the D810 and still have it sell.
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I've been throwing spare brain cycles at this issue over the past few days since I read some stuff about how Pentax is going for high-margin sales instead of high-volume, low-margin. When I try to fit the Q-S1 into that scheme, I get a headache, but ignoring that, I think it boils down to this:
If they can sell a K-3 at $1000 and still make money (at their presumably "high-margin") then surely they can sell a full-frame version of that exact camera at $2000 and either maintain or better their margin
There's NO WAY a decent full-frame sensor costs $1000 more in volume than the sensor in the K-3. Not even $500 more, I'm sure. So, what's the hold-up? Right there's a high-margin camera Ricoh
could be selling. If the issue is SR, drop the feature. I'd rather have a full-frame sensor than SR; I think a lot of people would. In fact, getting rid of SR ought to improve the margin even further.
Anyway, there you go. bobdobbs saving the world, one forum post at a time.