Originally posted by falconeye As I wrote earlier, Schneider-Kreuznach did the exact same and it was after I was realizing the nature of half-hearted Photokina "announcements" I wrote my comment.
You may, of course, be right after all.
However, I hesitate to extrapolate what happened at Schneider-Kreuznach to a Japanese company within a different context.
Originally posted by falconeye What Pentax said is just vague enough to not call it lie if it will never happen.
For sure Pentax will never be able to be held accountable for any vague and particular unofficial indications that have been given to customers at trade shows.
But clearly Ricoh must realise that sites like PetaPixel will spread news like the FF model confirmation from Pentax France like wildfire and make the "FF launch" a de facto truth. The only responsible course of action on behalf of Ricoh in case they did not intend to release an FF model soon, would be to officially and categorically deny any FF plans.
Showing the FF lens prototypes without an intention to follow through with an FF camera would also be foul play, IMO.
Originally posted by falconeye So, they are making half-hearted announcements and ghost lens roadmaps and mockups to basically test the waters.
I found it most interesting that at Photokina, I have received information about a Pentax FF camera model from another company.
If Ricoh really wanted to deceive customers then they'd be doing it by misinforming at least one other company as well. I find that very unlikely.
Also, I believe creating the lens prototypes is too expensive just in order to dangle a carrot in front of a few Pentax faithful.
It seems to me that a certain Pentax customer core is dying away and will completely disappear, if Ricoh does not get their FF act together soon. I just don't see the point to artificially prolong that process while causing damage to APS-C sales by doing so.