Originally posted by mecrox .. The argument has been that the K-S1 is not really intended for Western markets but in that case why is head office pushing out what must be a very similar marketing approach to us as to Asia and Japan. ...
Latest marketing flop, with horridly photoshopped image of a young woman holding a minuscule K-S1, speaks volumes.
There obviously was not any marketing material for the K-S1 done, especially containing:
A. summer time and bright sunshine (as opposed to snowy and stormy weather to advertise ruggedness of the K-3),
B. some idea about what that camera can be used for and what it was designed for.
There was no marketing ideas prepared in terms to what exact audience and what exact messages K-S1 should deliver.
Here is the stock photo used:
And here is the result. The result was amateurish execution in forced conclusion about the use of K-S1. And the good providence enabled us to see what they have done in the process and what the company thinks about its users.