Quote: then 13 per cent of the pictures uploaded and 23 per cent of the daily users are FF. For Canon's top 30 DSLRs, the figures are 18 per cent and 28 per cent respectively.
So, you're saying despite less than 10% DSLR sales, there are 28% uploads to flickr... that's a stat worthy of study in itself... but really not any indication of anything. As secondary evidence, it needs a lot more corroboration.
The best way to know Pentax needs an FF.... their marketing department says so. They get paid to know these things, know the Pentax numbers, and aren't distracted by what may or may not be happening on flickr.
Analyzing flickr uploads is probably means something.. but you'd have to do a lot of research to find out what.
It could easily mean, people who shoot FF are more likely to have a positive opinion of their own pictures (justified or not) and therefore are more likely to share them using a service like flickr. IN fact their are so many permutations of what this information might mean, I'm going to stop here.
My mom liked to shoot slide film so she could show her slides to all of us at once... and talk about them, she had a great Nikon film camera. he fact that she wanted to share them (and talk about them) in no way indicated they were worth sharing, or talking about. it was usually a snooze fest. So... is flickr the new snooze fest?