Originally posted by monochrome It's ALL speculative anyway unless the poster happens to be a Ricoh insider who has seen product development plans and market studies.
Sometime before the end of next summer we'll know, once and for all, where Ricoh is going. Then we'll see the results after another year. Anything written between now and then has entertainment value but little else.
No, even if you are a Ricoh insider the number are made up by definition !
That one of the first things you learn in business: projections numbers are made up, everybody know that fact and you use them to convince your boss/client to invest on your idea. They know they are made up, so you have to convince them their are not that too optimistic and that it is reality. The rule of dumb is you multiply by 2 at least your expected revenue and the client/boss divide it at least by 2 ! If you are not overoptimistic, nobody will want to invest on you: why invest on an idea with no supporters?
Who know how much of FF market share Pentax can take in 5 years? Who know how MF market will evolve? Who know what is the next big thing in photography? It depend of so many factors and there so many possible strategies that you can have all kind of scenario from Pentax taking 50% of overall market to Pentax going bankrupt. And this happen all the time, well established companies go bankrupt while outsiders or startups take over the world (apple, google, ms have taken the world, Nokia, Research in Motion, 3dFx have or are being eaten). Pentax is so small and has so many problem now BECAUSE it did and invested in FF too early and that was a big failure. If that would have been a success, maybe today everybody would use Pentax and not Canikon...
So here the discussion we have is exactly the internal discussions at Ricoh and Pentax. you try to convince with your numbers, predictions and strategies. Of course their strategy is far more refined and there far more numbers, studies and so own to back up, but in practice it doesn't prevent that most of time your predictions are wrong, most new products ideas are failures, but also sometime some product ideas give are instant, huge success... And when this happen, the success is often for reasons you didn't think of in the first place.
The real difference is that what we do is like what many do in sport. They criticize what the strategy, the players and so own, but they have no influence at all. That we trust going MF again with 645Z was a better idea than going FF, nobody now. At best we start to know that the MF idea is sucessfull, that many are impressed by 645Z and are buying it. The FF idea by definition is still an idea so can still fail. So at least Ricoh made a good move with 645Z... The whole point one can have is that Ricoh could possibly have made an even better move with going FF first. This is difficult sell as again MF and 645Z is a success story.