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09-20-2014, 01:21 PM   #1
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Cnet: Pentax seeks Turnaround with tiny Q - Giant 645

Interesting article - Pentax management interview, across a number of topics...
"We're very attractive compared to what Canon and Nikon have," Malcolm said. "Our competitors have high volume. We still have low volume -- but high margins."
Pentax knows it. Soon in the US it will cut the price of its K-50 SLR from $779 all the way down to $499 -- a move that shows the bind the company is in trying to balance profits with market success.
I am guessing here that the K50 is now going to be the entry level model with the K-s1 at mid and K3 at the top?
Pentax is trying to resuscitate medium-format clout it had in the film era. "We identified a specific part of market, the professional full-frame shooter who wants to step up to medium format," he said. In film days, about 1.5 percent of professionals shot with medium-format cameras, but now that's down to only an eighth of a percent -- less than a tenth as many photographers.
Just judging from the activity here on the forum with the 645D vs 645Z, I see a lot more activity that the Z has pulled in. I wonder how much this is translated across the board?

Last edited by interested_observer; 09-20-2014 at 01:26 PM.
09-20-2014, 01:41 PM   #2
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QuoteOriginally posted by interested_observer Quote
I am guessing here that the K50 is now going to be the entry level model with the K-s1 at mid and K3 at the top?
They have said that the K/Q-S lines are separate from the conventional lines. They are made to attract new costumers, not covering up the standard lines of existing userbase cameras.
09-20-2014, 01:58 PM   #3
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The K-50 will be two years old by mid-2015. I'd say they are price positioning for the model run out. By that time street prices on the K-S1 will be creeping down a little and the replacement for the K-50 could slot in at an introductory price of around $800 (with WR and probably the new 20MP sensor and other running gear from the K-S1). It would still be below the K-3 which is currently sitting at around the $1K mark (AU$1100-$1200 if one times it right).
09-20-2014, 02:10 PM   #4
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