Originally posted by 6BQ5 Thanks for posting the interview! I'm sure there are some interesting nuggets in there but the grammar from the Google translation is pretty rough.
From I can gather, the overall theme that Ricoh is following is to do everything differently than Canon or Nikon. If they aren't doing something then that is something Ricoh ought to do. The Q comes to mind. As everyone tries to make a mirrorless camera with larger sensors Ricoh will make one with a small one. Since everyone makes black cameras we'll make them in every other color. Etc, etc, etc. They definitely don't want to be a "me too" company.
Well in that case, they sure are practicing what they're preaching... ...So a tiny FF MILC but with tiny lenses to go with it would be a suitable niche for them too? The other manufacturers all tend to go with the bazooka-on-a-deck-of-cards approach.