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10-28-2014, 01:58 PM   #91
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QuoteOriginally posted by LaurenOE Quote
With B&H and Adorama in NYC, it would be a waste to spend too much money on a NYC based show since B&H has more Pentax than what Ricoh takes to their shows.

What *I* would do in NYC is tie into B&H and Adorama while the show goes on.
B&H and Adorama are closed for business half of the show due to the Jewish Sabbath. The large B&H booth sits unstaffed beginning midday Friday and all day Saturday.

Plus, the stores might not want to appear favoring any one brand. If you go into B&H's store they do a pretty good job sharing space between brands. Canon and Nikon would object if the B&H Photoplus booth was plastered with only Ricoh signs.

10-28-2014, 04:14 PM   #92
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QuoteOriginally posted by DeadJohn Quote
Canon and Nikon would object if the B&H Photoplus booth was plastered with only Ricoh signs.
They might object if there were ANY Ricoh signs. Usually vendors are asked to sponsor part of those types of booths often on a square foot basis. So if Canon & Nikon have already committed marketing dollars to the B&H booth having another competitor invited might not sit well.

---------- Post added 10-28-14 at 04:29 PM ----------

There are two ways to look at this:
From a purely business perspective these shows do not pencil out. They cost money and staff time and produce no direct measurable results.

But from a brand building perspective these types of shows 'show the flag' and allow customers to try out and see products without the pressure of being in a sales situation. You pass out brochures, let them touch and feel the product and then direct them to a retailer that can sell them something. it is one of the basics of building a brand 'grass roots' style.

If Ricoh was ready to be serious in the US market they would have been at this show. My take is they are not, at this time, ready to commit the marketing dollars to this market that would be needed to make an impact. There are many possible reasons why, most of which have already been discussed.

At this point Pentax has very little brand awareness in this market, and I think one of the best ways to change that is put a Pentax in someone's hand, remember "JUST HOLD A PENTAX"? I think it still works. But to do this effectively would be very expensive and possibly not worth the investment.

You can use time or money to build, if you want to grow fast just dump a bunch of money on marketing or the alternative is to play the long game. I guess Ricoh is playing the long game, and as long as the factory line is running and they are making money, taking a big risk on a large marketing campaign may not really be a good idea.

Last edited by jatrax; 10-28-2014 at 04:30 PM.
10-29-2014, 08:04 AM   #93
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QuoteOriginally posted by DeadJohn Quote
B&H and Adorama are closed for business half of the show due to the Jewish Sabbath. The large B&H booth sits unstaffed beginning midday Friday and all day Saturday.

Plus, the stores might not want to appear favoring any one brand. If you go into B&H's store they do a pretty good job sharing space between brands. Canon and Nikon would object if the B&H Photoplus booth was plastered with only Ricoh signs.
Good points.

Oh well.

10-29-2014, 08:17 AM   #94
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It's so much easier making marketing decisions with unlimited budgets and unlimited resources.

10-29-2014, 09:57 AM   #95
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QuoteOriginally posted by johnmflores Quote
It's so much easier making marketing decisions with unlimited budgets and unlimited resources.
And no consequences for failure
10-29-2014, 10:01 AM   #96
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I'll be at the show tomorrow I'll let you all know how it goes...
10-29-2014, 10:13 AM   #97
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QuoteOriginally posted by jatrax Quote
And no consequences for failure
Unlimited budget, unlimited resources and no consequence for failure... hm, doesn't that move us into an area that isn't permitted on this forum? Because none except for the highest power(s) qualify.
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