Originally posted by Nicolas06 1) Firmware update is not magical and do not make the hardware faster.
2) The model you depict would work only if we pay for the firmware update (and lot of money in case of 645Z) otherwise it is better for the camera maker to put everything in the new model as selling argument.
3) Another camera make will anyway release new camera, they will have the latest/greatest sensor with more pixels, better high iso, better possibility to handle video out of it and so on. Firmware alone will not manage to conpensate.
Look on youtube for a project where someone did a short movie with the 645z. It wasn't speed or hardware power, it was bad codecs that made it disappointing. It is worth watching, I'm sure Ricoh has watched it. Then they told their engineers to fix it. That free firmware upgrade will if successful open a new market to the existing body. People who own it already will get it for nothing; but those who couldn't use it right now because it isn't adequate could, and will possibly buy one.
3. Yes indeed. Right now for me, what I shoot, how I shoot, I'll list the alternatives and rough price. I use the resolution of the K3 for cropping, so a less dense sensor would be a downgrade. If I want a stop improvement in noise I would have to go to something like the D810 or equivalent. Not counting lenses, that is close to $3k. In lenses, I shoot a 500 f4.5 I could get half a stop and go 500 f4, taking the better part of $10k. I probably could get an effective stop of better noise with software technique for substantially less. Mastering wildlife flash technique is less money as well with more potential gain.
I may very well pass on the next iteration of the aps-c, and look carefully at what FF offering shows up. I am not alone.
The possibility of a new market segment, medium format video, will drive Pentax until they satisfy the needs of that market. The unique spot they have in the market with an affordable medium format stills body will also drive them. There is a potential that increased volumes will start showing up in lower prices due to production efficiencies. Their 645 lenses are extremely expensive probably due to the very small production runs. They could start squeezing into the high end of the 35mm market. They have a window of time where they could have the revenues to build out a service offering as well.
Down market will be characterized by filling the holes in their offerings. And implementing the technologies developed for their high end offerings.
Ahasiman says a firmware update for the 645 and K in the spring. That makes perfect sense to me. Make a very nice box, then do what is needed to sell more of them.