Originally posted by reh321 Why is that a problem?? A person sees it listed for half of that MSRP may think he's getting a bargain. Not everyone does the research of comparing every camera on every aspect.
Unreasonably high initial MSRP's
can be a problem particularly for companies like RIAC who don't advertise much. Perceived product value in those cases is influenced strongly by internet reviews, both formal and informal. The review sites, blogs, etc. are typically published with the initial MSRP. How many times have we read that though the Pentax whatever is a great product, we can't recommend it because its price is 30-50% higher than similar offerings from competitors.
You and I may know that the K-S1 will not sell more than a handful of units at $800 and will gladly wait a few months for the price to drop to what it's actually worth. But those internet reviews sadly lamenting the way too high price don't go away, and they will continue to influence buying decisions throughout the product life cycle.
I think the Q and and the K-01 illustrate the problem perfectly. Note in contrast the Ricoh GR, which drew kudos and no doubt many sales because it was a better value than Nikon's offering.
Both those Pentax cameras developed a (maybe not large, but) quite loyal following among enthusiasts after price drops to what, half the initial MSRP. (I'm speaking about the U.S. market/RIAC here, not sure about other countries). Yet they both completely missed what should have been their biggest market segment in my view - the non-enthusiast non-traditional camera (read SLR) buyer new to ILC's. I hope the K-S1 doesn't suffer the same fate. I think J. Carlson
just doesn't get the internet and it's reflection of - and influence on - his market. Witness the KS-1 ad.