Originally posted by Kunzite It surely happened, in magazines like Photomagazine or Chip Foto Video. I don't think it's very effective here, word of mouth is much stronger.
Elsewhere in Europe, of course they do ads too. But last time I traveled it was in Germany, at Photokina - where of course they had the already classic "mobile" (taxi) ads... I don't think that's representative
I wasn't talking about an advertising in a photo dedicated magazine, but about a general publication. People who reads photo magazines, are enthusiast photographer, who knew all about, and a marketing there almost didn't count, is wasted money, in my opinion. What about a banner on a highway? Or a page in a newspaper, or a clip on TV? This is advertising.
Yes, I remember a big banner on the highway from Bucharest to Ploiesti, two years ago, but was not for Pentax, but for C...
As you said, on Taxi, is a good one, but how long is there?