Ricoh Imaging Interview on DC Watch website

JPT · 12-28-2014, 08:16 PM - **1 Like**

The interview with Ricoh from the January issue of Digital Camera Magazine has been posted on the DC Watch website.

2015

In Googlish
Google Translate

Hogdriver · 12-28-2014, 08:47 PM

Thank you for the post. It hurt my mind to read the "literal" translation of the interview, had a few ??? moments, but interesting to pick out tidbits. The wait continues and contained excitement wanes once more for concert news of future products from Pentax/Ricoh. Back to taking pictures...oh darn!!!

mee · 12-28-2014, 09:17 PM

Originally posted by JPT

The interview with Ricoh from the January issue of Digital Camera Magazine has been posted on the DC Watch website.

2015

In Googlish
Google Translate

Thank for some extremely rare, but actual news in the 'News and almost entirely Rumors' thread.

From what I gather, they are sticking with the OVF for the time being, are interested in furthering bridge, advanced P+S, and waterproof cameras, and are not afraid of the smartphone eating into sales.

The rest was really confusing in that Google translation.

**beachgardener** · 12-28-2014, 09:37 PM

Thanks for that, could not make head nor tail of that, if someone could translate the translation, greatly appreciated. thanks

oxidized · 12-28-2014, 10:14 PM - **4 Likes**

I just wonder why magazines/ppl still bother interviewing these guys. Obviously the whole corporate strategy is based off "Be as vague as possible and dont give ANY info before official announcement". Thats a fine stragegy, but it makes every single interview identical to all the ones before and also incredibly pointless to read. Instead, due to slight variation in the wording (due to the fact that it is not an actual SCRIPT being read and instead a person coming up with the words) ppl just end up jumping to the skies with assumptions of what is actually in the pipe line vs "explored" or "considered" for the future... Anyways, my 2 cents, not that anyone cares. [Rant mode off]

Korg · 12-28-2014, 10:19 PM

IMHO this translater seems to work better.

Free Translation and Professional Translation Services from SDL

mee · 12-28-2014, 10:39 PM

Originally posted by oxidized

I just wonder why magazines/ppl still bother interviewing these guys. Obviously the whole corporate strategy is based off "Be as vague as possible and dont give ANY info before official announcement". Thats a fine stragegy, but it makes every single interview identical to all the ones before and also incredibly pointless to read. Instead, due to slight variation in the wording (due to the fact that it is not an actual SCRIPT being read and instead a person coming up with the words) ppl just end up jumping to the skies with assumptions of what is actually in the pipe line vs "explored" or "considered" for the future... Anyways, my 2 cents, not that anyone cares. [Rant mode off]

The bigger wonderment is why interviewers still try to press them to answer questions they obviously aren't going to answer. Full frame, mirrorless, etc are all cards held close to their chest.. they will not just say 'yes/no' on those until they are ready. So why bother asking? When they are ready for us to know, they will tell us.... no need to ask.

aleonx3 · 12-28-2014, 10:43 PM

Originally posted by mee

The bigger wonderment is why interviewers still try to press them to answer questions they obviously aren't going to answer. Full frame, mirrorless, etc are all cards held close to their chest.. they will not just say 'yes/no' on those until they are ready. So why bother asking? When they are ready for us to know, they will tell us.... no need to ask.

May be they all learned from the post game interviews with Marshawn Lynch when the answers are expected to be "yes, no, and thank-you-very much" and a little smile......

Seriously, I don't expect much as most are guarded information to gain some advantage over rival companies. The fact that they are engaging in dialogue is a good thing though.

JPT · 12-28-2014, 10:44 PM

Originally posted by oxidized

I just wonder why magazines/ppl still bother interviewing these guys. Obviously the whole corporate strategy is based off "Be as vague as possible and dont give ANY info before official announcement". Thats a fine stragegy, but it makes every single interview identical to all the ones before and also incredibly pointless to read. Instead, due to slight variation in the wording (due to the fact that it is not an actual SCRIPT being read and instead a person coming up with the words) ppl just end up jumping to the skies with assumptions of what is actually in the pipe line vs "explored" or "considered" for the future... Anyways, my 2 cents, not that anyone cares. [Rant mode off]

If your interest in reading the interview is to get a tipped off with confidential information about a future product, you're going to be disappointed. However, I still find it an interesting insight into the way the designers are thinking.

I appreciate it's difficult reading the Google Translate version. I've kind of got used to it out of necessity, so if there's a particular part you want clarified, I can try to rephrase it in plain English.

ogl · 12-29-2014, 12:19 AM - **1 Like**

As I understand - they have no any serious plans about FF camera, they hope to use 16-bit new technology APS-C sensors instead of FF.
They even don't understand that FF is not only signal/noise.
Mirrorless = only size.

Poor brains....

**filoxophy** · 12-29-2014, 12:48 AM

I can't understand a thing with the translation I'm seeing.

**kiwi_jono** · 12-29-2014, 01:00 AM - **1 Like**

Originally posted by ogl

As I understand - they have no any serious plans about FF camera, they hope to use 16-bit new technology APS-C sensors instead of FF.
They even don't understand that FF is not only signal/noise.

Yes I got that impression also. Although if you had really good signal to noise you could make up a lot by having faster lenses than normal but clearly Pentax is not heading in that direction.

gazonk · 12-29-2014, 02:03 AM

Originally posted by ogl

As I understand - they have no any serious plans about FF camera

What? The googlish of the answer to the FF question is almost impenetrable, but I read it as "We can't tell you yet when it comes, but it will definitely have K-mount".

Uluru · 12-29-2014, 02:38 AM

After yet another very much same or repetatively similar interview with Ricoh, here is what a typical Pentax user says while watching at a collection of FA limiteds on the shelf ...

Rudy · 12-29-2014, 04:04 AM - **1 Like**

What i understand is:

There is no FF in 2015, although this might be a year that helps them decide

The new lenses will be still on development in 2015

Any new lens should continue to be aligned to K mount, there is no macro for Q at this time

There are performance improvements that still would like to do, or need to do, which are higher priority over FF

Too bad, i think they do not feel ready to be able to compete with either a lower cost high performance FF better than Nikon D750 or with something like the Sony FF mirrorless but with with lower cost and better performance. I was hoping they would have the technology and compete in 2015 but it looks like they do not have it or they are not willing to risk in 2015. I think they will be missing the decisive opprtunity if they actually have the technology but they do not execute in 2015.

12-28-2014, 08:16 PM - 1 Like	#1
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821	Ricoh Imaging Interview on DC Watch website The interview with Ricoh from the January issue of Digital Camera Magazine has been posted on the DC Watch website. 2015 In Googlish Google Translate

12-28-2014, 10:43 PM	#8
aleonx3 Veteran Member Join Date: Jul 2007 Location: Brampton, Ontario Photos: Gallery \| Albums Posts: 3,996	Originally posted by mee The bigger wonderment is why interviewers still try to press them to answer questions they obviously aren't going to answer. Full frame, mirrorless, etc are all cards held close to their chest.. they will not just say 'yes/no' on those until they are ready. So why bother asking? When they are ready for us to know, they will tell us.... no need to ask. May be they all learned from the post game interviews with Marshawn Lynch when the answers are expected to be "yes, no, and thank-you-very much" and a little smile...... Seriously, I don't expect much as most are guarded information to gain some advantage over rival companies. The fact that they are engaging in dialogue is a good thing though. Last edited by aleonx3; 12-28-2014 at 10:50 PM.

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12-28-2014, 08:47 PM	#2
Hogdriver Senior Member Join Date: Feb 2014 Location: USA...Freedom Isn't Free Posts: 103	Thank you for the post. It hurt my mind to read the "literal" translation of the interview, had a few ??? moments, but interesting to pick out tidbits. The wait continues and contained excitement wanes once more for concert news of future products from Pentax/Ricoh. Back to taking pictures...oh darn!!!

12-28-2014, 09:17 PM	#3
mee Veteran Member Join Date: May 2010 Posts: 7,403	Originally posted by JPT The interview with Ricoh from the January issue of Digital Camera Magazine has been posted on the DC Watch website. 2015 In Googlish Google Translate Thank for some extremely rare, but actual news in the 'News and almost entirely Rumors' thread. From what I gather, they are sticking with the OVF for the time being, are interested in furthering bridge, advanced P+S, and waterproof cameras, and are not afraid of the smartphone eating into sales. The rest was really confusing in that Google translation.

12-28-2014, 09:37 PM	#4
beachgardener Site Supporter Join Date: Sep 2013 Location: Australia Photos: Gallery Posts: 3,842	Thanks for that, could not make head nor tail of that, if someone could translate the translation, greatly appreciated. thanks

12-28-2014, 10:14 PM - 4 Likes	#5
oxidized Veteran Member Join Date: Dec 2009 Location: USA - Delaware Photos: Albums Posts: 435	I just wonder why magazines/ppl still bother interviewing these guys. Obviously the whole corporate strategy is based off "Be as vague as possible and dont give ANY info before official announcement". Thats a fine stragegy, but it makes every single interview identical to all the ones before and also incredibly pointless to read. Instead, due to slight variation in the wording (due to the fact that it is not an actual SCRIPT being read and instead a person coming up with the words) ppl just end up jumping to the skies with assumptions of what is actually in the pipe line vs "explored" or "considered" for the future... Anyways, my 2 cents, not that anyone cares. [Rant mode off]

12-28-2014, 10:19 PM	#6
Korg Senior Member Join Date: Sep 2013 Photos: Gallery Posts: 148	IMHO this translater seems to work better. Free Translation and Professional Translation Services from SDL

12-28-2014, 10:39 PM	#7
mee Veteran Member Join Date: May 2010 Posts: 7,403	Originally posted by oxidized I just wonder why magazines/ppl still bother interviewing these guys. Obviously the whole corporate strategy is based off "Be as vague as possible and dont give ANY info before official announcement". Thats a fine stragegy, but it makes every single interview identical to all the ones before and also incredibly pointless to read. Instead, due to slight variation in the wording (due to the fact that it is not an actual SCRIPT being read and instead a person coming up with the words) ppl just end up jumping to the skies with assumptions of what is actually in the pipe line vs "explored" or "considered" for the future... Anyways, my 2 cents, not that anyone cares. [Rant mode off] The bigger wonderment is why interviewers still try to press them to answer questions they obviously aren't going to answer. Full frame, mirrorless, etc are all cards held close to their chest.. they will not just say 'yes/no' on those until they are ready. So why bother asking? When they are ready for us to know, they will tell us.... no need to ask.

12-28-2014, 10:44 PM	#9
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821 Original Poster	Originally posted by oxidized I just wonder why magazines/ppl still bother interviewing these guys. Obviously the whole corporate strategy is based off "Be as vague as possible and dont give ANY info before official announcement". Thats a fine stragegy, but it makes every single interview identical to all the ones before and also incredibly pointless to read. Instead, due to slight variation in the wording (due to the fact that it is not an actual SCRIPT being read and instead a person coming up with the words) ppl just end up jumping to the skies with assumptions of what is actually in the pipe line vs "explored" or "considered" for the future... Anyways, my 2 cents, not that anyone cares. [Rant mode off] If your interest in reading the interview is to get a tipped off with confidential information about a future product, you're going to be disappointed. However, I still find it an interesting insight into the way the designers are thinking. I appreciate it's difficult reading the Google Translate version. I've kind of got used to it out of necessity, so if there's a particular part you want clarified, I can try to rephrase it in plain English.

12-29-2014, 12:19 AM - 1 Like	#10
ogl Banned Join Date: Dec 2007 Location: Sankt Peterburg Photos: Gallery \| Albums Posts: 8,382	As I understand - they have no any serious plans about FF camera, they hope to use 16-bit new technology APS-C sensors instead of FF. They even don't understand that FF is not only signal/noise. Mirrorless = only size. Poor brains....

12-29-2014, 12:48 AM	#11
filoxophy Site Supporter Join Date: Jul 2012 Location: Albuquerque Posts: 1,132	I can't understand a thing with the translation I'm seeing.

12-29-2014, 01:00 AM - 1 Like	#12
kiwi_jono Loyal Site Supporter Join Date: Dec 2009 Location: Christchurch, New Zealand Photos: Gallery \| Albums Posts: 2,437	Originally posted by ogl As I understand - they have no any serious plans about FF camera, they hope to use 16-bit new technology APS-C sensors instead of FF. They even don't understand that FF is not only signal/noise. Yes I got that impression also. Although if you had really good signal to noise you could make up a lot by having faster lenses than normal but clearly Pentax is not heading in that direction.

12-29-2014, 02:03 AM	#13
gazonk Pentaxian Join Date: Feb 2009 Location: Oslo area, Norway Photos: Gallery \| Albums Posts: 3,746	Originally posted by ogl As I understand - they have no any serious plans about FF camera What? The googlish of the answer to the FF question is almost impenetrable, but I read it as "We can't tell you yet when it comes, but it will definitely have K-mount".

12-29-2014, 02:38 AM	#14
Uluru Banned Join Date: May 2010 Location: Back to my Walkabout Creek Photos: Gallery \| Albums Posts: 2,535	After yet another very much same or repetatively similar interview with Ricoh, here is what a typical Pentax user says while watching at a collection of FA limiteds on the shelf ...

12-29-2014, 04:04 AM - 1 Like	#15
Rudy Senior Member Join Date: Jan 2013 Location: Texas Photos: Gallery Posts: 109	What i understand is: There is no FF in 2015, although this might be a year that helps them decide The new lenses will be still on development in 2015 Any new lens should continue to be aligned to K mount, there is no macro for Q at this time There are performance improvements that still would like to do, or need to do, which are higher priority over FF Too bad, i think they do not feel ready to be able to compete with either a lower cost high performance FF better than Nikon D750 or with something like the Sony FF mirrorless but with with lower cost and better performance. I was hoping they would have the technology and compete in 2015 but it looks like they do not have it or they are not willing to risk in 2015. I think they will be missing the decisive opprtunity if they actually have the technology but they do not execute in 2015.