Originally posted by mrNewt What I am baffled by is that implementing this is fairly cheap and easy... yet Pentax decided not to implement this up until now... :/
There is a product development model in which a new feature or technology you don't already own / haven't self-developed is introduced in steps:
- License the basic technology (Flucard for Pentax - Eye-Fi Menu integration)
- Learn and develop while implementing the licensed technology
- Implement the licensed technology on 'test bed', secondary platforms (Q, Q7, MX-1)
- Implement self-developed technology on a 'test-bed' platform (Wi-Fi on WG-30)
- Implement nearly finalized technology on a major product (K-xx)
- Continue improving future implementations of technology
If you look back at things we've asked for (Hinged LCD - MX-1, 645z - K-xx; Wi-Fi; find your own) you'll find this pattern recurring since Ricoh took over. IMHO it reflects the necessity to spread limited resources across a rich panoply of products and platforms, staying relevant while growing revenue and is part of the long term Plan to make Pentax one of the market leaders over the next 5 years.
The same type of development is happening at Ricoh Imaging America, but it is harder to see that since there aren't physical products to show in display cases.