Originally posted by harrisonww I couldnt agree more.
They'll make a big deal about it when it gets here, like saying they have a touch screen, or they have wifi onboard - built in with no stupid flu card, or a 70-200mm 2.8 lens; all of which the competition already offers.
When I think of Pentax I think: Great image quality, good value for money, good ergonomics, weather resistant solid bodies, good viewfinders and sensor stabilisation, and often a good proportion of these on the middle range cameras also.
Genuinely can't help but think Sony gets to claim a chunk of that nowadays, minus probably the good ergonomics and viewfinder if you don't like EVFs?