Originally posted by Kunzite I don't care about Nikon's fake retro styling. I don't care about Fuji's fake retro styling. I care about Pentax.
Interestingly, I have found that all users I know who purchased into Fuji bought it not for the sake of retro looks alone (it is not as polished though, Leica does a much better job), but because of the JPEGs that come out of camera.
Fuji's secret (and lately, Leica's) to success is maybe wrapped inside the fake retro style, but the gem is the JPEG engine. Files require zero touch, they are perfectly usable, and most users are so happy because they know JPEGs will work. One can be very relaxed and enjoy photography. But with Pentax, I am never sure of the JPEGs, and must store RAWs, just in case to massage them later. And that's a worry I don't like to have.
I would love Pentax / Ricoh to improve in
that direction. The styling of the camera? Apart from K-01 or K-S1 which are not my cup of tea, they mostly do it fine.