Originally posted by redpit No doubt about that also my friend! But the only thing that we discuss here is if it worths the cost.
"New" Pentax 2X old quality at 2X the price --> Still Great company for fewer Pentaxians! (but this is no problem for me as its a company's strategy)
"New" Pentax more times old quality at less times the price --> WONDERFUL news for all photographers! (maybe I can't follow but I will still be excited!)
"New" Pentax less times old quality at more times the price --> BAD news despite the improvement... The worst part is it will resemble Canonikon where the improvements offered each time doesn't justify the big cost they ask for...
What we have now is options. In the "old days" folks didn't have many choices. If you are satisfied with cheaper gear, it will still be available and there are always the Sigma variants if you want to get to 500mm the cheapest way possible, they just won't have the speediest auto focus or maybe the sharpest performance.
The thing to me is that Ricoh has been responsive to the complaints that we have had and is releasing gear that addresses each thing. Some of that gear was bound to be expensive, but I'm still glad that they made the effort and released it, even if there may not be a huge market for a 150 to 450mm lens, for instance.