Originally posted by derekkite Nikon is looking at all those sigma long zooms on their D7*00 bodies and want a piece of the action. In an odd way they risk having priced themselves out of the market by pursuing expensive full frame stuff.
You nailed it! The APS-c is "dead" view of CaNikon has bitten them hard. Next, expect to see a few more "pro grade" (large constant aperture, curved blade, sturdy build, corrected) lenses from them. DA* (no matter how "old" folks think they are) perform exceptionally well, are lighter, sealed, and cheaper (length, aperture, filter cost) than FF counterparts.
The silent war is on who delivers the first 4/3 pixel pitch sensor and whether Pentax can work with them. 32-36mp APS-c IS the holy grail.