Neah... the new Canon 11-24mm, that's a really high end lens
Thibs said it better than I did; and indeed, in my post it should have been "cheaper", not "cheap".
But price is not the only issue. Not having the freedom to design the optics to your requirements (then, some 3rd-party lenses are very good). Not having the freedom to design your own barrels, AF motors, switches and buttons (assuming rebadge and not just sharing the optical designs). And having people constantly point out that one could get the "same" lens, just cheaper, in C/N/x mount.