Unveiling of the Full Frame Prototype

Yassarian · 02-13-2015, 10:47 AM

Originally posted by monochrome

Uhmm - you are just wrong. Full Stop.

Yes, nice discussing with you too. Maybe I'm wrong, maybe I'm not, amazing how it *pains* someone that other people have a different opinion. sheesh.

**monochrome** · 02-13-2015, 10:51 AM - **2 Likes**

Originally posted by Yassarian

Yes, nice discussing with you too. Maybe I'm wrong, maybe I'm not, amazing how it *pains* someone that other people have a different opinion. sheesh.

It isn't an opinion.Spreading FUD isn't helping anything.

windhorse · 02-13-2015, 10:51 AM

Originally posted by Cynog Ap Brychan

I should really have said that I don't get any more blur with the D810 than any of my other cameras.

Hopefully not including your IS APS-C Pentax if you have one? If so I may be barking up the wrong tree, since this is exactly why I am looking forwards to the first FF camera with in-body IS apart from the mirrorless offerings that are a different kettle of fish...

Barry Pearson · 02-13-2015, 10:51 AM - **3 Likes**

Originally posted by robbiec

We are a miserable pessimistic bunch. Ricoh Pentax are a very different outfit from Pentax Pentax or Hoya Pentax for that matter. The FF camera is in hand, and will be delivered before the end of the year as they have stated. We have updated roadmaps for lenses, and they are working through them step by step, the range is constantly being refined and I for one am very happy with how Ricoh is handling the Pentax brand from a product delivery standpoint. More work is needed for marketing but that also will come in time. Build the product range, get it to state where they can confidently go toe to toe with the competition first and then market / target the segments they have or are building the range to. Patience people, Rome was not built in a day remember.

My view of Ricoh is: They make some announcements, or predictions such as a roadmap. They deliver on those. And then they spring surprises that no-one saw coming!

I'n taking delivery of their announcements for granted. I'm more interested in what their surprises will be!

country cousin · 02-13-2015, 11:21 AM

It needs to stay K3 in size, leave the concrete blocks to the Canikons, and not have the folding flipping rear screen (that adds a weak point where something can break easily). I want a tough camera that can take the rigours of back pack shooting trips and being put through the ringer in the field. Use the 645 for weddings and studio shoots. Remember that the MX outperformed the other manufactures huge bricks when it was released. I waited until the K3 came along before I jumped to a digital camera; I will not buy the FF if it does not make the grade meeting my requirements. What good is a gazillion megapixel camera if it cannot keep up with me.

**robbiec** · 02-13-2015, 11:42 AM

Originally posted by windhorse

since when has product development preceded marketing i thought it is the other way around ie figure out what you can sell then develop a product to match the specs

You are on much firmer ground from a long term business strategy when you market what you have or can reasonably expect from your development pipeline than allowing marketing / sales teams to dictate specifications or promises that an engineering team then has to try and deliver.
Which is better for a brand perspective?
A: under promise but exceed expectations on delivery or
B: over promise and fail to deliver
It may be a cultural thing but successful Japanese companies typically operate in my opinion to answer A

windhorse · 02-13-2015, 12:01 PM

Originally posted by robbiec

You are on much firmer ground from a long term business strategy when you market what you have or can reasonably expect from your development pipeline than allowing marketing / sales teams to dictate specifications or promises that an engineering team then has to try and deliver.
Which is better for a brand perspective?
A: under promise but exceed expectations on delivery or
B: over promise and fail to deliver
It may be a cultural thing but successful Japanese companies typically operate in my opinion to answer A

as you say time will tell & I hope very much this is what happens though my guess is one of the reasons for the release of the plastic block may be to stimulate discussion to see what people want then drive in that direction?

Last edited by windhorse; 02-13-2015 at 12:12 PM.

blende8 · 02-13-2015, 12:12 PM - **1 Like**

Some more rumor from the behind the scene discussion with Pentax at the CP:

30 - 40 MP
Price in Japan: ca. Yen 300.000 (ca. Euro 2200)

But this is (of course) not official.

thibs · 02-13-2015, 12:15 PM

Yeah, smells 36MP.

Yassarian · 02-13-2015, 12:59 PM

Originally posted by blende8

Some more rumor from the behind the scene discussion with Pentax at the CP:

30 - 40 MP
Price in Japan: ca. Yen 300.000 (ca. Euro 2200)

But this is (of course) not official.

all good fun to speculate though!

PLEASE make it smaller than the D750, although I think more than likely it won't be as compact as the k3, I'm hoping it to at least retain one of the brands trademark compactness!

Tesla · 02-13-2015, 01:08 PM

Originally posted by blende8

Some more rumor from the behind the scene discussion with Pentax at the CP:

30 - 40 MP
Price in Japan: ca. Yen 300.000 (ca. Euro 2200)

But this is (of course) not official.

That is 2500 USD.. It better be good!

troenaas · 02-13-2015, 01:31 PM - **6 Likes**

I´m surprised to read some of the recent comments regarding the new FF.

Why speculate that the new FF won´t be released this year? Why base this on the fact that it´s still presented as a "mockup"? When was the new FF lenses last presented as mockups? A few weeks ago at CES2015, and now they are almost ready for distribution. Why would they produce expensive FF lenses without a FF camera in the pipeline? Why would Ricoh risk announcing a new FF camera, if there is no plan of producing it?

After all the great news we have received during the last weeks, I´m flabbergasted by some of the latest negative comments.

I hoped we had gotten past this point now!

VoiceOfReason · 02-13-2015, 01:36 PM

Originally posted by troenaas

I´m surprised to read some of the recent comments regarding the new FF.

Why speculate that the new FF won´t be released this year? Why base this on the fact that it´s still presented as a "mockup"? When was the new FF lenses last presented as mockups? A few weeks ago at CES2015, and now they are almost ready for distribution. Why would they produce expensive FF lenses without a FF camera in the pipeline? Why would Ricoh risk announcing a new FF camera, if there is no plan of producing it?

After all the great news we have received during the last weeks, I´m flabbergasted by some of the latest negative comments.

I hoped we had gotten past this point now!

Remember, PentaxisDoomed™

**Pål Jensen** · 02-13-2015, 01:51 PM - **2 Likes**

Originally posted by troenaas

I´m surprised to read some of the recent comments regarding the new FF.

Why speculate that the new FF won´t be released this year? Why base this on the fact that it´s still presented as a "mockup"? When was the new FF lenses last presented as mockups? A few weeks ago at CES2015, and now they are almost ready for distribution. Why would they produce expensive FF lenses without a FF camera in the pipeline? Why would Ricoh risk announcing a new FF camera, if there is no plan of producing it?

After all the great news we have received during the last weeks, I´m flabbergasted by some of the latest negative comments.

I hoped we had gotten past this point now!

Nooo more common sense. It huurts....

Kunzite · 02-13-2015, 02:06 PM - **1 Like**

Indeed! Stop that! We all know Pentax had the idea of making a FF just the day before CP+ - and hastily 3D-printed out a model; then, as they don't have a clue how long it would take to actually develop one, they think it can be done in 6 months.
We can't be fooled!

02-13-2015, 12:12 PM - 1 Like	#173
blende8 Veteran Member Join Date: Feb 2007 Location: Bremen, Germany Photos: Albums Posts: 1,521	Some more rumor from the behind the scene discussion with Pentax at the CP: 30 - 40 MP Price in Japan: ca. Yen 300.000 (ca. Euro 2200) But this is (of course) not official.

02-13-2015, 12:59 PM	#175
Yassarian Forum Member Join Date: Nov 2009 Location: Ohio Posts: 72	Originally posted by blende8 Some more rumor from the behind the scene discussion with Pentax at the CP: 30 - 40 MP Price in Japan: ca. Yen 300.000 (ca. Euro 2200) But this is (of course) not official. all good fun to speculate though! PLEASE make it smaller than the D750, although I think more than likely it won't be as compact as the k3, I'm hoping it to at least retain one of the brands trademark compactness!

02-13-2015, 01:08 PM	#176
Tesla Pentaxian Join Date: Mar 2013 Location: Washington State Posts: 589	Originally posted by blende8 Some more rumor from the behind the scene discussion with Pentax at the CP: 30 - 40 MP Price in Japan: ca. Yen 300.000 (ca. Euro 2200) But this is (of course) not official. That is 2500 USD.. It better be good!

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02-13-2015, 10:47 AM	#166
Yassarian Forum Member Join Date: Nov 2009 Location: Ohio Posts: 72	Originally posted by monochrome Uhmm - you are just wrong. Full Stop. Yes, nice discussing with you too. Maybe I'm wrong, maybe I'm not, amazing how it pains someone that other people have a different opinion. sheesh.

02-13-2015, 10:51 AM - 2 Likes	#167
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Yassarian Yes, nice discussing with you too. Maybe I'm wrong, maybe I'm not, amazing how it pains someone that other people have a different opinion. sheesh. It isn't an opinion.Spreading FUD isn't helping anything.

02-13-2015, 10:51 AM	#168
windhorse Senior Member Join Date: Oct 2012 Posts: 101	Originally posted by Cynog Ap Brychan I should really have said that I don't get any more blur with the D810 than any of my other cameras. Hopefully not including your IS APS-C Pentax if you have one? If so I may be barking up the wrong tree, since this is exactly why I am looking forwards to the first FF camera with in-body IS apart from the mirrorless offerings that are a different kettle of fish...

02-13-2015, 10:51 AM - 3 Likes	#169
Barry Pearson Veteran Member Join Date: Jul 2013 Location: Stockport Posts: 964	Originally posted by robbiec We are a miserable pessimistic bunch. Ricoh Pentax are a very different outfit from Pentax Pentax or Hoya Pentax for that matter. The FF camera is in hand, and will be delivered before the end of the year as they have stated. We have updated roadmaps for lenses, and they are working through them step by step, the range is constantly being refined and I for one am very happy with how Ricoh is handling the Pentax brand from a product delivery standpoint. More work is needed for marketing but that also will come in time. Build the product range, get it to state where they can confidently go toe to toe with the competition first and then market / target the segments they have or are building the range to. Patience people, Rome was not built in a day remember. My view of Ricoh is: They make some announcements, or predictions such as a roadmap. They deliver on those. And then they spring surprises that no-one saw coming! I'n taking delivery of their announcements for granted. I'm more interested in what their surprises will be!

02-13-2015, 11:21 AM	#170
country cousin New Member Join Date: Jul 2014 Posts: 6	It needs to stay K3 in size, leave the concrete blocks to the Canikons, and not have the folding flipping rear screen (that adds a weak point where something can break easily). I want a tough camera that can take the rigours of back pack shooting trips and being put through the ringer in the field. Use the 645 for weddings and studio shoots. Remember that the MX outperformed the other manufactures huge bricks when it was released. I waited until the K3 came along before I jumped to a digital camera; I will not buy the FF if it does not make the grade meeting my requirements. What good is a gazillion megapixel camera if it cannot keep up with me.

02-13-2015, 11:42 AM	#171
robbiec Site Supporter Join Date: Feb 2009 Location: Cork Photos: Albums Posts: 1,882	Originally posted by windhorse since when has product development preceded marketing i thought it is the other way around ie figure out what you can sell then develop a product to match the specs You are on much firmer ground from a long term business strategy when you market what you have or can reasonably expect from your development pipeline than allowing marketing / sales teams to dictate specifications or promises that an engineering team then has to try and deliver. Which is better for a brand perspective? A: under promise but exceed expectations on delivery or B: over promise and fail to deliver It may be a cultural thing but successful Japanese companies typically operate in my opinion to answer A

02-13-2015, 12:01 PM	#172
windhorse Senior Member Join Date: Oct 2012 Posts: 101	Originally posted by robbiec You are on much firmer ground from a long term business strategy when you market what you have or can reasonably expect from your development pipeline than allowing marketing / sales teams to dictate specifications or promises that an engineering team then has to try and deliver. Which is better for a brand perspective? A: under promise but exceed expectations on delivery or B: over promise and fail to deliver It may be a cultural thing but successful Japanese companies typically operate in my opinion to answer A as you say time will tell & I hope very much this is what happens though my guess is one of the reasons for the release of the plastic block may be to stimulate discussion to see what people want then drive in that direction? Last edited by windhorse; 02-13-2015 at 12:12 PM.

02-13-2015, 12:15 PM	#174
thibs Pentaxian Join Date: Jun 2007 Location: Belgium Photos: Albums Posts: 7,001	Yeah, smells 36MP.

02-13-2015, 01:31 PM - 6 Likes	#177
troenaas Pentaxian Join Date: Apr 2009 Location: Norway Photos: Gallery \| Albums Posts: 668	I´m surprised to read some of the recent comments regarding the new FF. Why speculate that the new FF won´t be released this year? Why base this on the fact that it´s still presented as a "mockup"? When was the new FF lenses last presented as mockups? A few weeks ago at CES2015, and now they are almost ready for distribution. Why would they produce expensive FF lenses without a FF camera in the pipeline? Why would Ricoh risk announcing a new FF camera, if there is no plan of producing it? After all the great news we have received during the last weeks, I´m flabbergasted by some of the latest negative comments. I hoped we had gotten past this point now!

02-13-2015, 01:36 PM	#178
VoiceOfReason Site Supporter Join Date: Jun 2010 Location: Mishawaka IN area Photos: Albums Posts: 6,124	Originally posted by troenaas I´m surprised to read some of the recent comments regarding the new FF. Why speculate that the new FF won´t be released this year? Why base this on the fact that it´s still presented as a "mockup"? When was the new FF lenses last presented as mockups? A few weeks ago at CES2015, and now they are almost ready for distribution. Why would they produce expensive FF lenses without a FF camera in the pipeline? Why would Ricoh risk announcing a new FF camera, if there is no plan of producing it? After all the great news we have received during the last weeks, I´m flabbergasted by some of the latest negative comments. I hoped we had gotten past this point now! Remember, PentaxisDoomed™

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02-13-2015, 01:51 PM - 2 Likes	#179
Pål Jensen Site Supporter Join Date: Dec 2007 Location: Norway Photos: Albums Posts: 4,371	Originally posted by troenaas I´m surprised to read some of the recent comments regarding the new FF. Why speculate that the new FF won´t be released this year? Why base this on the fact that it´s still presented as a "mockup"? When was the new FF lenses last presented as mockups? A few weeks ago at CES2015, and now they are almost ready for distribution. Why would they produce expensive FF lenses without a FF camera in the pipeline? Why would Ricoh risk announcing a new FF camera, if there is no plan of producing it? After all the great news we have received during the last weeks, I´m flabbergasted by some of the latest negative comments. I hoped we had gotten past this point now! Nooo more common sense. It huurts....

02-13-2015, 02:06 PM - 1 Like	#180
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Indeed! Stop that! We all know Pentax had the idea of making a FF just the day before CP+ - and hastily 3D-printed out a model; then, as they don't have a clue how long it would take to actually develop one, they think it can be done in 6 months. We can't be fooled!