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03-05-2015, 04:11 PM - 1 Like   #31
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QuoteOriginally posted by osv Quote
interesting, thx

"To be frank, the number of 645Z sales is much more than our expectations, so our output capacity could not meet the demand, even today, on a worldwide basis."

nice!
Well, that is nice. So instead of planned 8,000 units a year, they need to make 15,000 a year.
Which is how many K mount DSLRs they sell in a month.
Still 12:1 ratio in favour of investing time and money into K-mount.

It is pity they don't have teams that can work in parallel on DSLR projects; it seems DSLR unit can work on just one project at a time, while compact camera team exists and works on compacts in the meantime. That is why K3 → [wait] → 645 Z → [wait] → FF → [wait] → K3II → ... etc ...

---------- Post added 03-06-2015 at 10:17 AM ----------

QuoteOriginally posted by pete-tarmigan Quote
This interview makes it look like Ricoh has a plan! Oh, wait...hasn't somebody been saying that all along?
I found his comments about the 645Z attracting professionals from "full"-frame users interesting. .
They seem "to have a plan all of a sudden" because the person in charge of marketing, or this fine gentleman from the interview, is able to communicate well, and connect few dots to his audience and engage audience. Unlike Mr Jim Malcolm (who is last to know what Ricoh Imaging plans), unlike Mr Kitazawa-san (not allowed to speak about marketing), unlike Mr Kawauchi-san (just a product manager), etc.

This gentleman is the person to talk to in the future! And then Pentax will always look like it has a plan and good future.


Last edited by Uluru; 03-05-2015 at 04:18 PM.
03-05-2015, 04:28 PM   #32
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QuoteOriginally posted by Uluru Quote
Well, that is nice. So instead of planned 8,000 units a year, they need to make 15,000 a year.
Which is how many K mount DSLRs they sell in a month.
Still 12:1 ratio in favour of investing time and money into K-mount.
This is a very large portion of the total production. On year Base it will go close to 10 % in units.

I think more important is how much it contributes to the profit. Maybe a lot more then all those K-3 units.

---------- Post added 06-03-15 at 00:33 ----------

QuoteOriginally posted by RGlasel Quote
I'm surprised no one has commented on "That's why in the DSLR area, we still have a slight increase [in sales] instead of a decrease." This in a market segment that is in the third year of double digit decreases. Not having a FF camera and not updating the K-01 hasn't hindered Pentax sales one bit.
This is probably about sales revenue and not sold units. With more 645Z sales you have an increase in yen.
03-05-2015, 04:45 PM   #33
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QuoteOriginally posted by LFLee Quote
for some reasons, the Ricoh guy seem to open up more with these guys, compare to with our own Pentaxforum interviewers....

Did Dave take them out for a drink before the interview?
I think the difference is the PF interviews are done on video. They always look a bit uncomfortable. I hate speaking on camera too. Both Saiki-san and Kawauchi-san will talk quite freely in a more casual setting, as long as you don't expect them to disclose things about future products beyond what they have decided to disclose. By the way, Saiki-san is a K-5 IIs user himself.
03-05-2015, 04:48 PM   #34
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QuoteOriginally posted by RonHendriks1966 Quote
This is a very large portion of the total production. On year Base it will go close to 10 % in units.
I think more important is how much it contributes to the profit. Maybe a lot more then all those K-3 units.[COLOR="Silver"]
Prudent thinking, but quite impossible, because 645Z is very aggressively priced. If they could sell 15,000 of them at $15K each, then it would be quite fine.
But they cannot. They are able to sell twice a many only because of aggressive pricing strategy. Which is not a bad strategy at all, as it slowly but steadily changes the perspective on idea about FF; FF is not quite the top shelf digital stuff anymore, y'know.

And a name like Pentax can beat even the best boys out there in what matters most in photography — the image quality.
Without investing in a new mount, Nikon and Canon can never deliver the image quality, or the OoF falloff, or pure tonal bonanza the 645 camera from Pentax can.

It is something like audiophile world; you average smartphones, Apple's iPods and Beats headphones cannot scratch it. They can only meow form a distance.

03-05-2015, 05:39 PM - 1 Like   #35
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Why am I not surprised that our resident expert is against the 645z?
Of course, the small matter of the 645z being priced 10 times as much as the K-3 is irrelevant. An income of tens of millions USD from a single product is an insignificant detail. An easy to compete on market - on which they can have high margins, low prices and be the most technologically advanced brand - should be neglected.
All right, "it would be quite fine" if they would give up on one of those advantages. But why not to the other two as well? Then the 645z will be truly successful, not like it is now!

QuoteOriginally posted by JPT Quote
I think the difference is the PF interviews are done on video. They always look a bit uncomfortable. I hate speaking on camera too. Both Saiki-san and Kawauchi-san will talk quite freely in a more casual setting, as long as you don't expect them to disclose things about future products beyond what they have decided to disclose. By the way, Saiki-san is a K-5 IIs user himself.
And they're asked to answer a list of specific questions - our questions.
03-05-2015, 06:07 PM   #36
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QuoteOriginally posted by RGlasel Quote
The other point I wanted to make is that there wasn't a single mention of targeting anyone but current Pentaxians with the upcoming FF camera. Nowhere was pursuing greater market share mentioned. As others has stated, the plan is to incrementally grow profitably, regardless of what the rest of the industry is doing.
Yeah, but they are thinking in terms of using the K-S series to attract new users to Pentax.
The following words are included in the text that comes between the two pictures of the K-S2,

DE: So even the K-S2, which is really enthusiast-oriented, you still have the orange bottom on it. Yeah. So the K-S1 with its bright blue light-show LEDs is perhaps for newer users, younger generation. The K-S2 is maybe...
KS: A bit higher segment, but still we wanted to expand the range of our end users.
03-05-2015, 06:18 PM   #37
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I was happy to see in the interview that Ricoh is (at last) taking a serious interest in wedding photography - with Ricoh Imaging Americas president, Jim Malcolm and Kasunobu Saiki both planning to attend the big Wedding & Portrait Photography Conference and Expo in Vegas, for example - and KS showing a clear awareness of how big the wedding market is in places like China.

They seem to be focussed on selling the 645Z into that segment, but attending to the needs of wedding shooters (probably the single largest segment of the pro photo market) may also ultimately have flow on benefits right across the Pentax product line, I suspect - FF, fast lenses, improved AF etc.

It was also nice to read that the GR has been such an enduring success, reaching cult status almost. I've long been tempted to get one myself.
03-05-2015, 06:33 PM - 2 Likes   #38
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KS: Yeah. From long ago, Pentax was a developer of the 35mm film SLRs. So we have huge funds [invested by consumers] on Pentax SLRs. We have accumulated about 20 million lenses sold for the K-mount, so this is one of the big groups we wanted to respect.

I personally own 10 million lenses, who's got the other half?

03-05-2015, 06:45 PM   #39
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QuoteOriginally posted by Stavri Quote
KS: Yeah. From long ago, Pentax was a developer of the 35mm film SLRs. So we have huge funds [invested by consumers] on Pentax SLRs. We have accumulated about 20 million lenses sold for the K-mount, so this is one of the big groups we wanted to respect.

I personally own 10 million lenses, who's got the other half?
I think Adam and that other guy who's name escapes me have most to the rest.
03-05-2015, 07:07 PM   #40
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QuoteOriginally posted by normhead Quote
I think Adam and that other guy who's name escapes me have most to the rest.
Jim King

NaCl(that guy has more lenses than the Pentax museum)H2O
03-05-2015, 07:08 PM   #41
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I wonder how many FA645 lenses they sold out of the inventory acquired from Hoya? That Cash Flow went essentially straight to the bottom line. It's about more than just production of 7000 unplanned camera bodies. That Cash Flow might ahve PAID FOR the FF development.

And to those who doubted my statement that I thought they had sold 15,000 - 20,000 units . . . . . .
03-05-2015, 07:33 PM   #42
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QuoteOriginally posted by mee Quote
if they announce these (such as the DA 50 f/1.8) as FF capable
More likely is that they might re-release with a few tweaks and D FA designation. As for the DA 50/1.8, the corner vignette wide open on FF is unacceptable in my opinion in comparison to the legacy 50/1.7 lenses*, so I doubt they will declare it good for FF.


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03-05-2015, 08:50 PM   #43
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QuoteOriginally posted by stevebrot Quote
More likely is that they might re-release with a few tweaks and D FA designation. As for the DA 50/1.8, the corner vignette wide open on FF is unacceptable in my opinion in comparison to the legacy 50/1.7 lenses*, so I doubt they will declare it good for FF.


Steve

*Personal testing on 35mm film
https://www.pentaxforums.com/forums/10-pentax-slr-lens-discussion/31629-da-le...ml#post2682671
https://www.pentaxforums.com/forums/10-pentax-slr-lens-discussion/31629-da-le...ml#post2508043
03-06-2015, 01:40 AM   #44
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QuoteOriginally posted by monochrome Quote
I wonder how many FA645 lenses they sold out of the inventory acquired from Hoya? That Cash Flow went essentially straight to the bottom line. It's about more than just production of 7000 unplanned camera bodies. That Cash Flow might ahve PAID FOR the FF development.

And to those who doubted my statement that I thought they had sold 15,000 - 20,000 units . . . . . .
Much more then I thought. But I think the 645Z alreeds out sold the 645D in just One years then. It al comes to the price and the New cmos sensor.
03-06-2015, 02:06 AM   #45
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very good interview and reassuring to the fans. it certainly jives with my own prediction of their plans. exciting time ahead for the Pentaxians!
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