Originally posted by mikeSF said no successful corporation ever.
Maybe, but if Ricoh plans to live on an 18 month itch cycle they will starve to death.
I think bodies are extremely competitive in price, with marginal improvements available. The money is in lenses. This spring I have the choice of a 150-450 lens or a body. Pentax would love it if I bought the lens, and by upgrading my two k3 bodies they are sure to get it, as well as the interest of my friends who get marginal but necessary improvements (adequate buffer) by spending money on a body while I get them with a firmware upgrade along with my new lens.
I shoot lots but am a ways from the 200k shutter rating.
The camera manufacturers don't have a viable and future proof business model, none of them.
And where I come from a $1200 for a camera body is a big deal.