Originally posted by clawhammer
(assuming he meant 'It' and not 'I')
The internet is a public place where everyone talk and listen. What is said here is read by other customers (that may decide to buy or not) and also read by manufacturesr. Marketing guys from many companies are aware of what happen on the internet, I know my company does it and I know softwares that automatically process all the internet and try to extract overall sentiment on a given topic is in a high demand. Some friend of mine actually make one and managed to sell it to european union, some TV chanels and some corporations. This help marketers to see how efficiant an Ads campaign or a product announcement is well seen by the public and what are the positive and negatives things that are said most often arround a product/subject.
Billions are spent on such topics.
As Ricoh, they release K-S2 not long after many critics on K-S1. They also removed the Ricoh logo on latest camera and I think somes lenses no longer get a red ring (honestly I don't care of theses both). But to think that a company that want to gain money don't care of what the potential clients think of their products is a bit naive. They don't care as long as the product sell well and obviously they think that a product that has a very positive buzz arround it will sell better.
In the end if lot of positive buzz is raised arround K3-II and interrest of pixel shift and astrotracer it will sell well even convince people to choose Pentax instead of another manufacturer... On the contrary, mixed reviews will convince many to wait or choose another product... And the manufacturer will try to correct the offering as soon as possible.