Originally posted by IchabodCrane
Most important, use of GPS is predictable or at least more predicable than use of flash. If you go out on a hike or vacation, you know you want to use the GPS and will likely use it for all of your shots. No one needs a GPS to shoot in their house or back yard. By contrast, a flash is much more of a sporadic tool. We often don't use but you still need to carry one around just in case. That's most easily accomplished with OBF (for whatever they're worth).
This is a good point. But from my perspective the situation is reversed. I always want the GPS. It has nothing to do with "hiking" or "vacation" it has to do with embedding GPS in images, no matter where I am at, which is almost a requirement for me. When I need a flash, I know I will I need a flash so I pack it.
This is accomplished (for me) by having a built in GPS, that I will use for almost every shot, and an external flash that I will mount and use occasionally if the need arises.
I wish everyone would consider that camera GPS is not about "hiking" or "wilderness". If that is the only time you need GPS, then a hand held Garmin will serve as well, maybe better. Camera GPS is about gathering information along with the image to be used at a later date.
---------- Post added 05-22-15 at 11:51 AM ----------
Originally posted by Rondec
I think they could build the radio transmitter into the camera and then sell receivers for 50 bucks and maybe offer a top end flash with one built in. Seems like that could work and still make them money.
This^^^ It would really move Pentax up in the eyes of many who use flash on a regular basis. Especially flash in uncontrolled environments. The technology is there to do this, they just need to commit to doing it. Maybe in the FF.