Originally posted by astron this camera is positioned as the ultimate field rig. Rugged, weather sealed, compact, now with GPS and compass with a great low price for the performance
I think perhaps we have become used to a company positioning it's products as "good, better, best", or "entry level, mid level and flagship". But what if a company looked at market segments and designed a camera specifically for that market rather than it just being the 'flagship'?
Not saying Ricoh did that, no one but Ricoh knows, but it makes the K-S1 and the K-3II make more sense to me, designed to be marketed to specific market segments rather than price points.
I have been saying for years Ricoh should be putting their cameras in the case at Cabella's, Field & Stream and Bass Pro Shops. The K-3II is ideal for that market.