I don't know about this article. On the one hand, it's not difficult to agree with the author's summarising paragraphs about not being too fussed about your gear, and just going out and shooting. On the other, is it also a bit coincidental to note that the big players aren't doing much new stuff, so you shouldn't bother about moving to a small player who is? I don't know the author's previous work, so I leave it as a question that those who do may respond to (heaven forfend that anyone might think I'm leading a crucifixion party
).
Still, it's nice to have one's chosen brand recognised for its efforts, even if it reads a little like faint praise...