Originally posted by normhead
But they never got around to a full frame..... and they lost market share.... and they killed the distribution networks... and oversaw the start of end of Pentax as a presence in retail stores.
And laid off much of the Pentax lens design team.
As I remember the hope with Hoya was that being a lens manufacturer there would be a lot of new glass. That didn't pan out either.
The best that can be said about Hoya was that, though they did almost nothing for Pentax, they didn't totally shut it down either.
Exactly. Hoya wasn't interested in the camera business, they wanted the rest of Pentax, and somehow make the camera division profitable enough (short term) so that someone would buy it. Doing that they have hurt the brand quite a bit IMHO, though the K-5 was and is a great camera, and Ricoh hasn't presented anything I'd want over my K-5 (apart from a K-5 II).
I expect a demonstration of the pixel shift technology... which would be a huge letdown.
As for Apple and Pentax... it would also have advantages. An easier to use, faster interface for example (though they'd remove all the physical controls, which is a bad idea). And what Apple does with those tiny sensors is pretty impressive. Oh, and their image stabilizer works when shooting videos :P Besides their implementation of electronic SR is actually pretty good, far beyond what Pentax has, though the mechanical SR is of course still superior.