"Everything Changes" with this Announcement: June 8

mee · 06-06-2015, 06:53 AM

Originally posted by Zygonyx

At least, this buzzing tweak looks like a "give me your personnal data" exercice, which to a certain extend is part of our contemporary history

Especially since the terms and agreements on that page state the video will be uploaded online for later viewing... so there really isn't much point in sticking around to see the 30 minute show unless you were up at that time anyways.

gavinhw · 06-06-2015, 06:55 AM

Based on the registration/questionnaire, seems to point to some medium format-related upgrade.

**interested_observer** · 06-06-2015, 07:10 AM

New 645 Leaf Lens
New 645 Tilt/Shift Lens
New 645 Macro Lens for use with the bellows

Then there is always the possibility of Pentax USA being taken over by Pentax Canada...

Kunzite · 06-06-2015, 07:18 AM

How about:

Nothing we don't know about. The presentation is targeted at Canikon FF users which might be persuaded to jump to the 645z.

sterretje · 06-06-2015, 07:18 AM

Originally posted by Adam

I doubt this will be something tangible, based on the wording. Perhaps it's a piece of software, firmware feature, etc.

Ah, wifi tethering for PCs; Linux, Mac and Windows.

Rupert · 06-06-2015, 07:40 AM - **2 Likes**

Finally! A camera that is programmed to shoot nothing but Handsome Squirrels! Goodbye Pentax...Hello Ricoh! Oh Happy Day!

Regards!

rawr · 06-06-2015, 07:45 AM

Originally posted by Rupert

A camera that is programmed to shoot nothing but Handsome Squirrels!

But what about kangaroos too, Ricoh? Pls don't leave them out of the camera firmware.

Winder · 06-06-2015, 07:56 AM

Originally posted by reh321

I just hope this doesn't turn out to be like the big Canon announcement last autumn - they had a big countdown clock etc, leaving people hoping for something new, even as simple as an MILC with an EVF, and it was just launching some dumb advertising campaign,

I don't see this living up to the hype. "Game changer"? "enables photographers to create images like never before". Unless they are rolling out light field technology for a DSLR they are going to fall short of the "game changer" status.

philbaum · 06-06-2015, 08:09 AM - **1 Like**

"Everything changes" what a provocative title. Pentax does this so rarely - it must be done for some commercial reason. Very likely its a re-announcement of pixel shifting with the further results of some testing as an excuse. It is amazing the many different ways that Pentax has found to use its in-body sensor shake reduction capabilities, from horizon correction, to optional AA correction, to following stars by tilting sensors.

This is probably the announcement that Rupert was waiting for - a sensor that will follow a squirrel

mikeSF · 06-06-2015, 08:12 AM

new colors released!
everything changes...

SpecialK · 06-06-2015, 08:28 AM

Whatever it is, it is too late (for me.)

derekkite · 06-06-2015, 08:31 AM

Originally posted by Winder

I don't see this living up to the hype. "Game changer"? "enables photographers to create images like never before". Unless they are rolling out light field technology for a DSLR they are going to fall short of the "game changer" status.

The 645Z was a game changer. I've been expecting a software improvement for that body that would improve the video output. Even a flucard/firmware update that exposes all the shooting modes would be a substantial release.

The pixel shift with software that could cancel movement blur or artifacts by using a demosaiced segment would be game changing opening up the high detail feature to less static shooting situations.

I have no idea what they are going to do.

stevebrot · 06-06-2015, 08:32 AM

Originally posted by rawr

But using this 'Alex Munoz' guy as the vehicle is a little strange.

As noted by Adam, Alex is a sponsored Pentax pro IIRC. He is also be a forum member.

Given his medium format slant, any announcement would be potentially earth shattering. Things move slowly in that space.

Steve

**interested_observer** · 06-06-2015, 08:36 AM

Phase 1 just announced a new body - the XF last week.

Is Pentax learning something about marketing? Why else would they have a MF photographer at the announcement?

**MrNPhoto** · 06-06-2015, 08:47 AM

Originally posted by derekkite

The 645Z was a game changer. I've been expecting a software improvement for that body that would improve the video output. Even a flucard/firmware update that exposes all the shooting modes would be a substantial release.

The pixel shift with software that could cancel movement blur or artifacts by using a demosaiced segment would be game changing opening up the high detail feature to less static shooting situations.

I have no idea what they are going to do.

Wild guesses:

Pixel-shift on the $7000 645Z would give you an image-quality option to rival the new $40K Phase One XF, at least for static/studio shots. Ricoh's already stirred the medium format waters with the impressive 645Z.

I'd like to see some sort of focus-adjustment self-calibration in the camera, possibly using the SR system. Just hang a target on the wall, put the camera+lens on a tripod and the camera runs a self-calibration.

Complete tethering solution, again to compete against Phase One - images from your camera on your tablet/phone during a tethered session. Full remote control, etc.

Focus-bracketing using SR system? Focus-stacking in camera?

Excited to hear what it's going to be.

06-06-2015, 07:10 AM	#63
interested_observer Loyal Site Supporter Join Date: Jun 2009 Location: Tumbleweed, Arizona Photos: Gallery \| Albums Posts: 5,707	New 645 Leaf Lens New 645 Tilt/Shift Lens New 645 Macro Lens for use with the bellows Then there is always the possibility of Pentax USA being taken over by Pentax Canada... Last edited by interested_observer; 06-06-2015 at 07:18 AM.

06-06-2015, 07:18 AM	#64
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	How about: Nothing we don't know about. The presentation is targeted at Canikon FF users which might be persuaded to jump to the 645z.

06-06-2015, 08:32 AM	#73
stevebrot Otis Memorial Pentaxian Join Date: Mar 2007 Location: Vancouver (USA) Photos: Gallery \| Albums Posts: 42,007	Originally posted by rawr But using this 'Alex Munoz' guy as the vehicle is a little strange. As noted by Adam, Alex is a sponsored Pentax pro IIRC. He is also be a forum member. Given his medium format slant, any announcement would be potentially earth shattering. Things move slowly in that space. Steve Last edited by stevebrot; 06-06-2015 at 08:38 AM.

06-06-2015, 08:36 AM	#74
interested_observer Loyal Site Supporter Join Date: Jun 2009 Location: Tumbleweed, Arizona Photos: Gallery \| Albums Posts: 5,707	Phase 1 just announced a new body - the XF last week. Phase One XF IQ3 system Preview - CNET https://www.phaseone.com/en/Products/Camera-Systems/XF-Camera-System.aspx Is Pentax learning something about marketing? Why else would they have a MF photographer at the announcement?

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06-06-2015, 06:53 AM	#61
mee Veteran Member Join Date: May 2010 Posts: 7,403	Originally posted by Zygonyx At least, this buzzing tweak looks like a "give me your personnal data" exercice, which to a certain extend is part of our contemporary history Especially since the terms and agreements on that page state the video will be uploaded online for later viewing... so there really isn't much point in sticking around to see the 30 minute show unless you were up at that time anyways.

06-06-2015, 06:55 AM	#62
gavinhw Senior Member Join Date: Oct 2007 Posts: 145	Based on the registration/questionnaire, seems to point to some medium format-related upgrade.

06-06-2015, 07:18 AM	#65
sterretje Veteran Member Join Date: Dec 2008 Location: Roodepoort, South Africa Photos: Gallery \| Albums Posts: 3,561	Originally posted by Adam I doubt this will be something tangible, based on the wording. Perhaps it's a piece of software, firmware feature, etc. Ah, wifi tethering for PCs; Linux, Mac and Windows.

06-06-2015, 07:40 AM - 2 Likes	#66
Rupert Veteran Member Join Date: Sep 2006 Location: Texas Photos: Gallery \| Albums Posts: 25,123	Finally! A camera that is programmed to shoot nothing but Handsome Squirrels! Goodbye Pentax...Hello Ricoh! Oh Happy Day! Regards!

06-06-2015, 07:45 AM	#67
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913	Originally posted by Rupert A camera that is programmed to shoot nothing but Handsome Squirrels! But what about kangaroos too, Ricoh? Pls don't leave them out of the camera firmware.

06-06-2015, 07:56 AM	#68
Winder Veteran Member Join Date: Apr 2010 Location: Tennessee Posts: 6,617	Originally posted by reh321 I just hope this doesn't turn out to be like the big Canon announcement last autumn - they had a big countdown clock etc, leaving people hoping for something new, even as simple as an MILC with an EVF, and it was just launching some dumb advertising campaign, I don't see this living up to the hype. "Game changer"? "enables photographers to create images like never before". Unless they are rolling out light field technology for a DSLR they are going to fall short of the "game changer" status.

06-06-2015, 08:09 AM - 1 Like	#69
philbaum Veteran Member Join Date: Oct 2007 Location: Port Townsend, Washington State, USA Posts: 3,659	"Everything changes" what a provocative title. Pentax does this so rarely - it must be done for some commercial reason. Very likely its a re-announcement of pixel shifting with the further results of some testing as an excuse. It is amazing the many different ways that Pentax has found to use its in-body sensor shake reduction capabilities, from horizon correction, to optional AA correction, to following stars by tilting sensors. This is probably the announcement that Rupert was waiting for - a sensor that will follow a squirrel

06-06-2015, 08:12 AM	#70
mikeSF Pentaxian Join Date: Jan 2009 Location: East Bay Area, CA Photos: Gallery Posts: 6,620	new colors released! everything changes...

06-06-2015, 08:28 AM	#71
SpecialK Pentaxian Join Date: Dec 2006 Location: So California Photos: Gallery Posts: 16,480	Whatever it is, it is too late (for me.)

06-06-2015, 08:31 AM	#72
derekkite Pentaxian Join Date: Sep 2011 Location: Nelson B.C. Posts: 3,782	Originally posted by Winder I don't see this living up to the hype. "Game changer"? "enables photographers to create images like never before". Unless they are rolling out light field technology for a DSLR they are going to fall short of the "game changer" status. The 645Z was a game changer. I've been expecting a software improvement for that body that would improve the video output. Even a flucard/firmware update that exposes all the shooting modes would be a substantial release. The pixel shift with software that could cancel movement blur or artifacts by using a demosaiced segment would be game changing opening up the high detail feature to less static shooting situations. I have no idea what they are going to do.

06-06-2015, 08:47 AM	#75
MrNPhoto Loyal Site Supporter Join Date: Aug 2014 Location: Boston Photos: Gallery Posts: 276	Originally posted by derekkite The 645Z was a game changer. I've been expecting a software improvement for that body that would improve the video output. Even a flucard/firmware update that exposes all the shooting modes would be a substantial release. The pixel shift with software that could cancel movement blur or artifacts by using a demosaiced segment would be game changing opening up the high detail feature to less static shooting situations. I have no idea what they are going to do. Wild guesses: Pixel-shift on the $7000 645Z would give you an image-quality option to rival the new $40K Phase One XF, at least for static/studio shots. Ricoh's already stirred the medium format waters with the impressive 645Z. I'd like to see some sort of focus-adjustment self-calibration in the camera, possibly using the SR system. Just hang a target on the wall, put the camera+lens on a tripod and the camera runs a self-calibration. Complete tethering solution, again to compete against Phase One - images from your camera on your tablet/phone during a tethered session. Full remote control, etc. Focus-bracketing using SR system? Focus-stacking in camera? Excited to hear what it's going to be.