If i were RICOH.. hahaha.. this is what i will do.... ( once again.. maybe im wrong who knows.. ) .. I will make a FF camera with nice features, fully usable for the photography pro market ( lets leave 4K video and all that out ), at a price range between $2200 and $2500 .. I will try to release a camera that for the price competes a lot with the high end of the other brands.. same as K3ii competes with D72000 or 7Dmk2s.. but, with a price that they are not offering.. What will i try to bring with this:
1st: something between $2000 and $2500 is a reasonable good FF camera.. not that cheap.. not that expensive
2nd: current pentax users, specially the high end APS-C users will look at this camera as their next step, and at a price that with some savings they could handle
3rd: because the features are better than the ones that the other brand can offer for the same price.. MAYBE other highend users from other brands will look at this camera as their "saviour" to come into the FF world and not spending $3000 or more in a body
4th: marketing.. a camera with nice spects and great price is always atrractive.. is atractive to the public.. and attractive to the reviewers
5th: i will try to avold the head to head comparison with Nikon and Canon.. Why? because if the camera comes at a price that is the same as Canikons people will compare EVERYTHING.. and when i say everything it means
EVERYTHING.. they wont leave a single thing out.. on the other hand, with a little cheaper camera, people will say.. ok.. dont have this.. but i have this.. or i save $$.. something that with a $3000+ camera i dont think can be possible.
6th: try to grow my market share.. price always play a big roll here.
7th: within the next year.. or so.. i will deliver a 2nd body with more features.. Perhaps like what the A7rii is. but not until i have potential buyers for this camera within my market.
8th.. im talking to much shit.. haha..