Doing a mirrorless camera with good EVF is NOT trivial. The software needs to be really good. The screen needs to be good. And the processor needs to be FAST. AF performance depends on it. As does the refresh rate and lag inside the viewfinder (Samsung had a massively overpowered processor to be able to do it well). I don't expect the good old Milbeaut to be a good processor for EVFs. Heck, it struggles at focus peaking (not being able to record video while doing focus peaking). Keeping the sensor cool is an issue. As is battery life. Pentax MAY be able to achieve it, but it would take time, and a lot of resources and money. The FF might have been an easy project in comparison.
Originally posted by Simen1 Pentax need a better k-mount recruitment camera to undercut Canons 100D and Nikon D3300 in price, size and weight. Even if it means cheaping down on key components. A fast suggestion based on the K-500:
Improvements to cost, weight and size:
- Replace the prism with a mirror
- Bargain APS-C sensor
- Smaller battery D-LI68
- No steel frame, smaller grip, Q style wheels
- New kit lens: 18-50/4,5-5,6 RE non-WR
Recruitment features:
- Wifi with good phone app and on screen beginners guide
- Four colours worldwide: Black/silver, white/lime, blue/silver and white/strawberry, all with personalization stickers. Targeted for dads, moms, boys and girls
- An upgrade pack with white or silver 50-200mm, SDHC card, second battery, pouch for camera and both lenses, cleaning cloth, a Pentax catalogue and photography guide, a 10%/10$ cash back coupon for a 35/2,4 with all colours
.
The 100D is a serious camera, and I don't think many beginners buy it. It's more aimed at pros, IMHO, who want something light as a backup/everyday camera next to their 1.5 kg Canon.
I think you massively overestimate the importance of weight and size to beginners. I think it is something that is more appealing to professional users. They will buy an OM-D. Or a Fuji. Beginners (who want to get into photography) may be more into the line of thinking big is good (just look at Canon...). And while a light camera may be appreciated, there should be some heft to it. Something very light feels like a cheap toy, and when they are spending money they may want to feel like they bought something proper.
Of course it depends... there are beginners who will buy a Sony a6000, which is light, small and affordable, has a decent EVF etc. But a) Sony is written on it, and b) it is one hell of a video camera... something that does appeal to some. And I don't think Pentax is capable of making a camera anything like it, let alone support another lens lineup. The AF in the a6000 is probably pretty decent, so it is something that a beginner may use and get decent results with. On the other hand if Pentax does decide for doing video, they should be aiming it at professionals. No need for good AF. Makes things easy. Just a solid, high bitrate codec, a flat picture profile and SR during video. 1080p will do, 4K would be better. Good AF for video is HARD. Does Pentax even have enough ultra quiet lenses? And then the processing power. It needs a modern sensor. Sophisticated software algorithms (even Samsung with their resources needed some time to get good AF into their NX1... and they did it by refining their software). Pros are easy to satisfy.