Originally posted by Rondec The problem with all these predictions is that they are based on consumers wanting ultimate image quality, when what consumers want is cheap cameras. It is still awhile before we see a sub-500 dollar full frame camera and until that happens, I don't expect it to take over the market.
It must be understood that most of the cameras sold aren't top end APS-C either. The K30/50 probably out sold the K3 5 or 6 to 1. Maybe more. This is all based on price. And for many people the difference in sensor size isn't nearly as important as the difference of an extra 750 in their pocket.
The problem for Ricoh / Pentax in North America (selling lower-priced, higher-volume dSLR's) seems to be distribution in the BigBox Channel. They can't seem to get anything into Best Buy, K-Mart, Sears, Wal-Mart or even a real, all-stores distribution in Target.
Pentax seems destined to be a 'more-features-for-the-dollar' word-of-mouth brand that those in the know seek out on the internet. That's fine, of course, but at the smaller volume there has to be a higher per-unit margin or there just isn't enough profit to keep a product going in the West. Ergo, no marketing and thin support.
People have heard of Canon and Nikon. When they spend $600 for a dSLR kit they feel they're buying a 'good camera' and they're willing to spend the money. When comparing Pentax to CaNikon they're subconsciously afraid it is an off-brand and they'll buy a lesser camera for the same (or sometimes more) money.