Originally posted by Zygonyx
That is my fear. Someone in PR headoffice could already see things happening that way... delay due to bad global sales and i.o. to try find some new shareholder, before eventual breakdown.
Ah, no! If they were looking for new shareholder they would introduce the FF now with a 24Mp sensor, finished or not, like they did with K-5 in order to show good numbers and create good condition for a financial deal.
Looking for new shareholder is not what I meant, it's the opposite. I explain: when a company need a complete re positioning , radical changes means that the company can afford catastrophic financial figure during the time of a turnaround. Just to illustrate this, some companies get out of the stock market during a 2 years time frame necessary to realign the company without having to report quarterly financial results and forecasts to the financial markets. So, if they afford to bring their finances to the ground (as long as they have enough cash to pay their bills), it is likely a turnaround move, i.e repositioning the company, in order to survive in the future. Radical changes imply more risk, it's a bet, if the turnaround works, then fine, otherwise, it's bankrupt. More specifically, if the new Pentax FF is a big success, it will restore Ricoh's imaging division profitability for a while, but if the Pentax FF sales are sluggish, below break-even (only a few buy it), that's gonna be the end.