In all honesty, I am a little disappointed and perhaps even more scared that they've cut the branch under their feet with this step...
On the other hand, that advert says: Full Frame
by PENTAX... by PENTAX is much stronger than PENTAX.
PENTAX is a brand in Ricoh's possession and by that logic, the FF cannot be 'made by PENTAX'. 'by PENTAX' implies that the PENTAX company is back in business... at least to me... well, we know it's not, but it just shows the strong commitment to the brand by Ricoh... which has now been undermined by the postponement